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CONTENT



INTRODUCTION AND OVERVIEW

We have written this data protection declaration (version 27.05.2022-112047047) in order to provide you with the GENERAL DATA PROTECTION REGULATION (EU) 2016/679 and applicable national laws to explain which personal data (data for short) we as the person responsible – and the processors commissioned by us (e.g. providers ) – process, will process in the future and what lawful options you have. The terms used are to be understood as gender-neutral.
In short: We inform you comprehensively about data that we process about you.

Privacy statements usually sound very technical and use legal jargon. This data protection declaration, on the other hand, is intended to describe the most important things as simply and transparently as possible. As far as transparency is conducive, technical terms are explained in a reader-friendly way, links to further information are provided and graphics are used brought. We are thus informing you in clear and simple language that we only process personal data in the course of our business activities if there is a corresponding legal basis. This is certainly not possible if you make the most concise, unclear and legal-technical statements possible, as they are often standard on the Internet when it comes to data protection. I hope that you find the following explanations interesting and informative and that you may find some information that you did not already know.
If you still have questions, we would like to ask you to contact the responsible person named below or in the imprint, to follow the links provided and to look at further information on third-party websites. Our contact details can of course also be found in the imprint.

APPLICATION

This data protection declaration applies to all personal data processed by us in the company and to all personal data that we commissioned companies (contract processors) process. By personal data we mean information within the meaning of Art. 4 No. 1 GDPR such as a person’s name, e-mail address and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this privacy policy includes:

  • all online presences (websites, online shops) that we operate
  • Social media presence and email communication
  • mobile apps for smartphones and other devices

In short: The data protection declaration applies to all areas in which personal data is processed in a structured manner in the company via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

 

In the following data protection declaration, we provide you with transparent information on the legal principles and regulations, i.e. the legal basis of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can of course read this EU General Data Protection Regulation online on EUR-Lex, the gateway to the EU -Right, under HTTPS://EUR-LEX.EUROPA.EU/LEGAL-CONTENT/DE/ALL READ /?URI=CELEX%3A32016R0679.

We only process your data if at least one of the following conditions applies:

  1. Consent (Article 6 Paragraph 1 lit. a GDPR): You have given us your consent to process data for a specific purpose . An example would be storing the data you entered on a contact form.
  2. Contract (Article 6 Paragraph 1 lit. b GDPR): In order to fulfill a contract or pre-contractual obligations with you, we process your Data. For example, if we conclude a sales contract with you, we need personal information in advance.
  3. Legal obligation (Article 6 paragraph 1 lit. c GDPR): If we are subject to a legal obligation, we process your data. For example, we are required by law to keep invoices for accounting purposes. These usually contain personal data.
  4. Legitimate interests (Article 6 paragraph 1 lit. f GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we retain us the processing of personal data. For example, we need to process certain data in order to be able to operate our website securely and economically. This processing is therefore a legitimate interest.

Other conditions such as the perception of recordings in the public interest and the exercise of official authority as well as the protection of vital interests do not usually apply to us. If such a legal basis should be relevant, it will be shown in the appropriate place.

In addition to the EU regulation, national laws also apply:

  • In Austria, this is the federal law for the protection of natural persons with regard to the processing of personal data ( Data Protection Act), short DSG.
  • In Germany the Federal Data Protection Act applies, in shortBDSG.

If other regional or national laws apply, we will inform you about them in the following sections.

 

CONTACT DETAILS OF THE RESPONSIBLE

If you have any questions about data protection or the processing of personal data, you will find the contact details of the person or body responsible below:
AAKSEL GmbH
Maria Theresienstrasse 7
6020 Innsbruck

Email: HI@AAKSEL.COM
Phone: +43 512 546691
Imprint: HTTPS://WWW.AAKSEL.COM/IMPRESSUM/

 

STORAGE TIME

The fact that we only store personal data for as long as is absolutely necessary for the provision of our services and products is a general criterion for us. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.

If you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as quickly as possible and provided there is no obligation to store it.

We will inform you below about the specific duration of the respective data processing, provided that we have further information on this.

 

RIGHTS ACCORDING TO THE BASIC DATA PROTECTION REGULATION

In accordance with Articles 13 and 14 GDPR, we inform you about the following rights to which you are entitled so that data is processed fairly and transparently:

  • According to Article 15 GDPR, you have a right to information as to whether we are processing your data. If this is the case, you have the right to receive a copy of the data and to be informed of the following information:
    • for what purpose we carry out the processing;
    • the categories, i.e. the types of data that are processed;
    • who receives this data and if the data is transferred to third countries, how security can be guaranteed;
    • how long the data is stored;
    • the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
    • that you can complain to a supervisory authority (links to these authorities can be found below);
    • the origin of the data if we did not collect it from you;
    • whether profiling is carried out, i.e. whether data is automatically evaluated in order to create a personal profile for you.
  • According to Article 16 GDPR you have the right to correct the data, which means that we have to correct data if you find errors.
  • According to Article 17 GDPR, you have the right to erasure (“right to be forgotten”), which specifically means that you can request the erasure of your data.
  • According to Article 18 GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it further.
  • According to Article 19 GDPR, you have the right to data portability, which means that we can provide you with your data in a common format upon request.
  • According to Article 21 GDPR, you have a right of objection, which, after enforcement, will result in a change in processing.
    • If the processing of your data is based on Article 6 Paragraph 1 lit. e (public interest, exercise of official authority) or Article 6 Paragraph 1 lit. f (legitimate interest), you can object object to the processing. We will then check as soon as possible whether we can legally comply with this objection.
    • If data is used for direct advertising, you can object to this type of data processing at any time. We may no longer use your data for direct marketing after this.
    • If data is used to operate profiling, you can object to this type of data processing at any time. We may no longer use your data for profiling after this.
  • According to Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).
  • According to Article 77 GDPR, you have the right to lodge a complaint. This means that you can complain to the data protection authority at any time if SYou are of the opinion that the processing of personal data violates the GDPR.

In short: You have rights – do not hesitate to contact the responsible person listed above!

If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can complain to the supervisory authority. This is the data protection authority for Austria, whose website you can find under HTTPS://WWW.DSB.GV.AT/. In Germany there is a data protection officer for each federal state. For more information, you can refer to the FEDERAL COMMISSIONER FOR DATA PROTECTION AND FREEDOM OF INFORMATION (BFDI). The following local data protection authority is responsible for our company:

AUSTRIAN DATA PROTECTION AUTHORITY

Head: Mag. dr Andrea Jelinek
Address: 
Barichgasse 40-42, 1030 Vienna
Phone: 
+43 1 52 152-0
Email address: 
DSB@DSB.GV.AT
Website: 
HTTPS://WWW.DSB.GV.AT/

 

DATA TRANSFER TO THIRD COUNTRIES

We only transfer or process data to countries outside the EU (third countries) if you agree to this processing, if this is required by law or is contractually necessary and in any case only to the extent that this is generally permitted. In most cases, your consent is the most important reason that we have data processed in third countries. The processing of personal data in third countries such as the USA, where many software manufacturers offer services and have their server locations, may mean that personal data is processed and stored in unexpected ways.

We expressly point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. Data processing by US services (such as Google Analytics) may result in data not being processed and stored anonymously. In addition, US government authorities may have access to individual data. In addition, it may happen that collected data is linked to data from other services from the same provider, provided you have a corresponding user account. If possible, we try to use server locations within the EU, if this is offered.

We will inform you in more detail about data transfer to third countries at the appropriate points in this data protection declaration, if this applies.

 

SECURITY OF DATA PROCESSING

In order to protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymise personal data. In this way, we make it as difficult as possible for third parties to infer personal information from our data.

Art. 25 GDPR speaks here of “data protection through technology design and through data protection-friendly default settings” and means that one always thinks of security and corresponding security both with software (e.g. forms) and hardware (e.g. access to the server room). measures. If necessary, we will go into specific measures below.

TLS ENCRYPTION WITH HTTPS

TLS, encryption and https all sound very technical and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for “secure hypertext transfer protocol”) to transmit data securely on the Internet.
This means that the complete transmission of all data from your browser to our web server is secured – nobody can “eavesdrop”.

We have thus introduced an additional layer of security and comply with data protection by design (ARTICLE 25 PARAGRAPH 1 GDPR). (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this protection of data transmission by the small lock symbol  in the top left of the browser, to the left of the Internet address (e.g. examplepage.de) and using the https scheme (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend a Google search for “Hypertext Transfer Protocol Secure wiki” to get good links to further information.

COMMUNICATION

Communication Summary
👥 Affected: Anyone who communicates with us by phone, email or online form
📓 Processed data: e.g. B. Telephone number, name, e-mail address, entered form data. More details can be found under the type of contact used
🤝 Purpose: Handling of communication with customers, business partners, etc.
📅 Duration of storage: Duration of the business case and the legal regulations
⚖️ Legal bases: Article 6(1)(a) GDPR (consent), Article 6(1)(b) GDPR (contract), Article 6(1)(f) GDPR (legitimate interests)

If you contact us and communicate by telephone, e-mail or online form, personal data may be processed.

The data will be processed for the handling and processing of your question and the related business transaction. The data is stored for as long as the law requires.

Persons Affected
All those who seek contact with us via the communication channels provided by us are affected by the processes mentioned.

Phone
If you call us, the call data will be stored pseudonymously on the respective end device and with the telecommunications provider used. In addition, data such as name and telephone number can then be sent by e-mail and saved to answer enquiries. The data will be deleted as soon as the business case has ended and legal requirements allow it.

Email
If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone,…) and data is stored on the e-mail server. The data will be deleted as soon as the business case has ended and legal requirements allow it.

Online forms
If you communicate with us using an online form, data will be stored on our web server and, if necessary, forwarded to an e-mail address from us. The data will be deleted as soon as the business case has ended and legal requirements allow it.

Legal bases
The processing of the data is based on the following legal bases:

  • Art. 6 Paragraph 1 lit. a GDPR (consent): You give us your consent to store your data and to continue to use it for business purposes;
  • Art. 6 Paragraph 1 lit. b GDPR (contract): There is a need to fulfill a contract with you or a processor such as e.g. B. the telephone provider or we need the data for pre-contractual activities, such. B. the preparation of an offer;
  • Art. 6 Paragraph 1 lit. f GDPR (legitimate interests): We want to conduct customer inquiries and business communication in a professional framework. These are certain technical facilities such. B. e-mail programs, exchange servers and mobile phone operators are necessary in order to be able to communicate efficiently.

 

ORDER PROCESSING AGREEMENT (AVV)

In this section we would like to explain what a data processing agreement is and why it is needed. Because the word “order processing contract” is quite a tongue twister, we will often only use the acronym AVV here in the text. Like most companies, we do not work alone, but also use the services of other companies or individuals ourselves. DBy involving various companies or service providers, it may be that we pass on personal data for processing. These partners then act as processors with whom we conclude a contract, the so-called data processing contract (AVV). The most important thing for you to know is that the processing of your personal data takes place exclusively according to our instructions and must be regulated by the AVV.

WHO ARE PROCESSORS?

As a company and website owner, we are responsible for all data that we process from you. In addition to those responsible, there may also be so-called processors. This includes any company or person who processes personal data on our behalf. More precisely and according to the GDPR definition: any natural or legal person, authority, institution or other body that processes personal data on our behalf is considered a processor. Processors can therefore be service providers such as hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.

To make the terminology easier to understand, here is an overview of the three roles in the GDPR:

Affected (you as a customer or interested party) → Responsible (we as a company and client) → Processor (service providers such as web hosts or cloud providers)

CONTENT OF AN ORDER PROCESSING CONTRACT

As already mentioned above, we have concluded an AVV with our partners who act as processors. First and foremost, it states that the processor processes the data to be processed exclusively in accordance with the GDPR. The contract must be concluded in writing, although in this context the electronic conclusion of the contract is also considered “in writing”. The processing of personal data only takes place on the basis of the contract. The contract must contain the following:

  • Binding to us as the controller
  • Obligations and rights of the controller
  • Data subject categories
  • Type of personal data
  • Type and purpose of data processing
  • Object and duration of data processing
  • Place of data processing

Furthermore, the contract contains all the obligations of the processor. The most important obligations are:

  • measures to ensure data security
  • to take possible technical and organizational measures to protect the rights of the data subject
  • maintain a data processing directory
  • to cooperate with the data protection supervisory authority upon request
  • perform a risk analysis in relation to the personal data received
  • Sub-processors may only be commissioned with the written consent of the person responsible

You can see what such a GCU looks like under HTTPS://WWW.WKO.AT/SERVICE/WIRTSCHAFTSRECHT-GEWERBERECHT/EU-DSGVO- VIEW SAMPLE CONTRACT-ORDER PROCESSING.HTML. A sample contract is presented here.

COOKIES

Cookie Summary
👥 Affected: Visitors to the website
🤝 Purpose: depending on the specific cookie. More details can be found below or from the manufacturer of the software that sets the cookie.
📓 Processed data: Depending on the cookie used. More details can be found below or from the manufacturer of the software that sets the cookie.
📅 Storage duration: depending on the respective cookie, can vary from hours to years
⚖️ Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit.f GDPR (legitimate interests)

 

WHAT ARE COOKIES?

Our website uses HTTP cookies to store user-specific data.
Below we explainwhat cookies are and why they are used so that you can better understand the following data protection declaration.

Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, which is basically the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data from you, such as language or personal page settings. When you visit our site again, your browser transmits the “user-related” information back to our site. Thanks to the cookies, our website knows who you are and offers you the settings you are used to. In some browsers each cookie has its own file, in others such as Firefox all cookies are stored in a single file.

The graphic below shows a possible interaction between a web browser such as B. Chrome and the web server. The web browser requests a website and receives a cookie from the server, which the browser uses again as soon as another page is requested.

HTTP cookie interaction between browser and web server

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, since each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “pests”. Cookies also cannot access information on your PC.

For example, cookie data can look like this:

Name: _ga
Value: GA1.2.1326744211.152112047047-9
Purpose: Differentiation of website visitors
Expiry date:after 2 years

A browser should be able to support these minimum sizes:

  • At least 4096 bytes per cookie
  • At least 50 cookies per domain
  • At least 3000 total cookies

 

WHAT TYPES OF COOKIES ARE THERE?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Strictly necessary cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed if a user puts a product in the shopping cart, then continues surfing on other pages and only goes to the checkout later. These cookies do not delete the shopping cart, even if the user closes their browser window.

Appropriate cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and behavior of the website in different browsers.

Targeting cookies
These cookies ensure a better user experience. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They are used to provide the user with individually tailored advertising. This can be very useful, but also very annoying.

Usually, when you visit a website for the first time, you will be asked which of these types of cookies you would like to allow. And of course this decision is also stored in a cookie.

If you want to know more about cookies and don’t shy away from technical documentation, we recommend HTTPS://DATATRACKER.IETF.ORG/DOC/HTML/RFC6265, the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism”.

 

PURPOSE OF PROCESSING VIA COOKIES

The purpose ultimately depends on the respective cookie. More details can be found below or from the manufacturer of the software that sets the cookie.

 

WHAT DATA IS PROCESSED?

Cookies are little helpers for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the processed or stored data in the following data protection declaration.

 

STORAGE TIME OF COOKIES

The storage period depends on the respective cookie and is specified below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.

You can also influence the storage period yourself. You can manually delete all cookies at any time via your browser (see also “Right of objection” below). Furthermore, cookies that are based on consent will be deleted at the latest after you withdraw your consent, whereby the legality of storage remains unaffected until then.

RIGHT TO OBJECT – HOW CAN I DELETE COOKIES?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting or deactivating cookies or only partially allowing them. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

CHROME: CLEAR, ENABLE AND MANAGE COOKIES IN CHROME

SAFARI: MANAGE COOKIES AND SITE DATA WITH SAFARI

FIREFOX: COOKIES DELETE TO REMOVE DATA THAT WEBSITES HAVE STORED ON YOUR COMPUTER

INTERNET EXPLORER : DELETE AND MANAGE COOKIES

MICROSOFT EDGE: DELETING AND MANAGING COOKIES

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow the cookie or not. The procedure differs depending on the browser. It is best to look for the instructions in Google with the search term “Delete cookies Chrome” or “Deactivate cookies Chrome” in the case of a Chrome browser.

LEGAL BASIS

The so-called “Cookie Guidelines” have been in place since 2009. It states that the storage of cookies requires your consent (Article 6 (1) (a) GDPR). Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the cookie guidelines have not been implemented as national law. Instead, this guideline was largely implemented in Section 15 (3) of the Telemedia Act (TMG).

For absolutely necessary cookies, even if no consent has been given, there are legitimate interests (Article 6 Para. 1 lit. f GDPR), which in most cases are of an economic nature. We want to provide visitors to our website with a pleasant user experience and certain cookies are often strictly necessary for this.

If cookies that are not absolutely necessary are used, this will only happen with your consent. In this respect, the legal basis is Article 6 (1) (a) GDPR.

IIn the following sections you will be informed in more detail about the use of cookies if the software used uses cookies.

WEB HOSTING INTRODUCTION

Web Hosting Summary
👥 Affected: Visitors to the website
🤝 Purpose: professional website hosting and operation security
📓 Processed data: IP address, time of website visit, browser used and other data. More details can be found below or from the web hosting provider used.
📅 Duration of storage: depends on the respective provider, but usually 2 weeks
⚖️ Legal basis: Art. 6 Para. 1 lit.f GDPR (legitimate interests)

 

WHAT IS WEB HOSTING?

When you visit websites today, certain information – including personal data – is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By the way, by website we mean the entirety of all web pages on a domain, i.e. everything from the start page (homepage) to the very last subpage (like this one). By domain we mean, for example, example.de or example.com.

When you want to view a website on a computer, tablet, or smartphone, you use a program called a web browser to do so. You probably know a few web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari. We call it browser or web browser for short.

To view the website, the browser needs to connect to another computer where the website’s code is stored: the web server. The operation of a web server is a complicated and time-consuming task, which is why this is usually taken on by professional providers, the providers. These offer web hosting and thus ensure reliable and error-free storage of website data. A whole lot of jargon, but please stay tuned, it gets even better!

Personal data may be processed when the browser on your computer (desktop, laptop, tablet or smartphone) connects and during data transfer to and from the web server. On the one hand, your computer stores data, on the other hand, the web server also has to store data for a period of time in order to ensure proper operation.

A picture says more than a thousand words, so the following graphic shows the interaction between the browser, the Internet and the hosting provider.

Browser and web server

 

WHY DO WE PROCESS PERSONAL DATA?

The purposes of data processing are:

  1. Professional website hosting and operation security
  2. to maintain operational and IT security
  3. Anonymous evaluation of access behavior to improve our offer and, if necessary, for criminal prosecution or the pursuit of claims

 

WHAT DATA IS PROCESSED?

Even while you are visiting our website, our web server, which is the computer on which this website is stored, usually automatically saves data such as

  • the complete internet address (URL) of the accessed website
  • Browser and browser version (e.g. Chrome 87)
  • the operating system used (e.g. Windows 10)
  • the address (URL) of the previously visited page (referrer URL) (e.g. HTTPS://WWW.BEISPIELQUELLSITE.DE/VONDABINICH)
  • the hostname and IP address of the device being accessed from (e.g. COMPUTERNAME and 194.23.43.121)
  • Date and time
  • in files, the so-called web server log files

 

HOW LONG IS DATA STORED?

As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed by authorities in the event of illegal behavior.

In short: Your visit usd by our provider (company that runs our website on special computers (servers)), but we do not pass on your data without your consent!

 

LEGAL BASIS

The lawfulness of the processing of personal data in the context of web hosting results from Article 6 Paragraph 1 lit. f GDPR (protection of legitimate interests), because the use of professional hosting with a provider is necessary to make the company safe and user-friendly on the Internet present and to be able to pursue attacks and claims from this if necessary.

There is usually a contract between us and the hosting provider for order processing in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.

 

WORLD4YOU PRIVACY POLICY

We use World4You for our website, including a web hosting provider. The service provider is the Austrian company World4You Internet Services GmbH, Hafenstrasse 35, 4020 Linz, Austria. To learn more about the data processed by using World4You, see the Privacy Policy on HTTPS://WWW.WORLD4YOU.COM/DE/UNTERNEHMEN/DATENSCHUTZERKLAERUNG.HTML .

 

WEB ANALYTICS INTRODUCTION

Web Analytics Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Data processed: Access statistics, which includes data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. More details can be found in the web analytics tool used in each case.
📅 Duration of storage: depends on the web analytics tool used
⚖️ Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)

 

WHAT IS WEB ANALYTICS?

We use software on our website to evaluate the behavior of website visitors, referred to as web analytics or web analysis. In doing so, data is collected, which the respective analytical tool provider (also called tracking tool) stores, manages and processes. With the help of the data, analyzes of user behavior on our website are made and made available to us as the website operator. In addition, most tools offer various test options. For example, we can test which offers or content are best received by our visitors. For this we show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data stored in cookies.

 

WHY DO WE RUN WEB ANALYTICS?

With our website we have a clear goal in mind: we want to deliver the best web offer on the market for our industry. In order to achieve this goal, on the one hand we want to offer the best and most interesting offer and on the other hand we want to make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website for you and us accordingly. For example, we can see how old our visitors are on average, where they come from, when our website is visited the most or which content or products are particularly popular. All this information helps us to optimize the website and thus adapt it to your needs, interests and wishes in the best possible way.

 

WHAT DATA IS PROCESSED?

Which data is stored exactly depends of course on the analysis tools used. As a rule, however, what is stored is, for example, what content you view on our website, which buttons or links you click, when you call up a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use visit siteor what computer system you are using. If you agree that location data may also be collected, these can also be processed by the web analysis tool provider.

Your IP address will also be saved. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored in pseudonymised form (i.e. in an unrecognizable and shortened form). For the purpose of testing, web analysis and web optimization, no direct data such as your name, age, address or e-mail address is stored. All of this data, if collected, is stored pseudonymised. This way you cannot be identified as a person.

The following example schematically shows how Google Analytics works as an example for client-based web tracking with Java Script code.

Schematic data flow for Google Analytics

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website, other cookies can store data for several years.

 

DURATION OF DATA PROCESSING

We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, such as in the case of accounting, this storage period can also be exceeded.

 

RIGHT TO OBJECT

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.

 

LEGAL BASIS

The use of web analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 Paragraph 1 lit. a GDPR (consent), this consent provides the legal basis for the processing of personal data as it occurs when it is collected by web analytics tools can, dar.

In addition to consent, there is a legitimate interest on our part in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of web analytics, we can identify errors on the website, identify attacks and improve profitability. The legal basis for this is Art. 6 Paragraph 1 lit. f GDPR (legitimate interests). However, we only use the tools if you have given your consent.

As web analytics tools use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.

Information on special web analytics tools, if available, can be found in the following sections.

 

FACEBOOK CONVERSIONS API PRIVACY POLICY

We use Facebook Conversions API, a server-side event tracking tool, on our website. The service provider is the American company Meta Platforms Inc. The company Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European area.

Facebook also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

Facebook uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also complies with the Europeancomply with Austrian data protection standards if they are transferred to third countries (such as the USA) and stored there. With these clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: HTTPS://EUR-LEX.EUROPA.EU/ELI/DEC_IMPL/2021/914/ OJ?LOCALE=DE

The Facebook data processing conditions, which correspond to the standard contractual clauses, can be found under HTTPS://WWW.FACEBOOK.COM/LEGAL/TERMS/DATAPROCESSING.

To learn more about the data processed using the Facebook Conversions API, see the Privacy Policy at HTTPS://WWW.FACEBOOK.COM/ABOUT/PRIVACY.

 

FACEBOOK PIXEL PRIVACY POLICY

We use the Facebook pixel from Facebook on our website. We have implemented code for this on our website. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions that Facebook can use to track your user actions if you came to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data in your Facebook account. Then Facebook deletes this data again. The data collected is anonymous and cannot be viewed by us and can only be used in the context of placing advertisements. If you are a Facebook user yourself and are logged in, your visit to our website will automatically be assigned to your Facebook user account.

We only want to show our services and products to those people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. In this way, Facebook users (if they have allowed personalized advertising) will see appropriate advertising. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.

In the following we show you the cookies that were set by integrating Facebook pixels on a test page. Please note that these are just example cookies. Depending on the interaction on our website, different cookies are set.

Name: _fbp
Value: fb.1.1568287647279.257405483-6112047047-7
Purpose: This cookie uses Facebook to display advertising products.
Expiry date: after 3 months

Name: Fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.
Purpose: This cookie is used to ensure that the Facebook pixel works properly.
Expiry date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062112047047-3
Value: Author name
Purpose: This cookie saves the text and the name of a user who leaves a comment, for example.
Expiry date: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fwww.testpage…%2F (author’s URL)
Purpose: This cookie stores the URL of the website that the user enters in a text field on our website.
Expiry date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Author’s email address
Purpose: This cookie saves the e-mail address of the user if he has disclosed it on the website.
Expiry date: after 12 months

Note: The above cookies relate to individual user behavior. Changes on Facebook can never be ruled out, especially when using cookies.

If you are logged in to Facebook, you can change your ad settings under HTTPS://WWW.FACEBOOK.COM/ADPREFERENCES/ADVERTISERS/  yourself. If you are not a Facebook user, you can click HTTPS://WWW.YOURONLINECHOICES.COM/DE/PRAFERENZMANAGEMENT/?TID =112047047 basically manage your usage-based online advertising. There you have the option of deactivating or activating providers.

Facebook also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

Facebook uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. With these clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: HTTPS://EUR-LEX.EUROPA.EU/ELI/DEC_IMPL/2021/914/ OJ?LOCALE=DE

The Facebook data processing conditions, which correspond to the standard contractual clauses, can be found under HTTPS://WWW.FACEBOOK.COM/LEGAL/TERMS/DATAPROCESSING.

If you want to learn more about Facebook’s privacy policy, we recommend the company’s own privacy policy at HTTPS://WWW.FACEBOOK.COM/POLICY.PHP.

 

FACEBOOK AUTOMATIC ADVANCED MATCHING PRIVACY POLICY

We have also activated Automatic Advanced Matching as part of the Facebook pixel feature. This feature of the pixel allows us to send hashed email, name, gender, city, state, zip code and date of birth or phone number to Facebook as additional information, provided you have provided us with this information. This activation enables us to tailor advertising campaigns on Facebook even more precisely to people who are interested in our services or products.

 

GOOGLE ANALYTICS PRIVACY POLICY

Google Analytics Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Data processed: Access statistics, which includes data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. More details can be found below in this data protection declaration.
📅 Storage duration: depends on the properties used
⚖️ Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)

 

WHAT IS GOOGLE ANALYTICS?

We use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. for the European area for all Google servicesresponsible. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. In the following we will go into more detail about the tracking tool and, above all, inform you about which data is stored and how you can prevent this.

Google Analytics is a tracking tool used to analyze traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports on your user behavior. These reports may include the following:

  • Target group reports: We use target group reports to get to know our users better and know more about who is interested in our service.
  • Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
  • Acquisition Reports: Acquisition reports provide us with helpful information on how to attract more people to our service.
  • Behavior Reports: Here we learn how you interact with our website. We can understand which path you take on our site and which links you click on.
  • Conversion reports: Conversion is a process in which you perform a desired action based on a marketing message. For example, when you go from being a mere website visitor to a buyer or newsletter subscriber. These reports enable us to learn more about how our marketing measures are resonating with you. This is how we want to increase our conversion rate.
  • Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are reading this text.

 

WHY DO WE USE GOOGLE ANALYTICS ON OUR WEBSITE?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data give us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who care.

 

WHAT DATA IS STORED BY GOOGLE ANALYTICS?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles in the first place.

In order to be able to analyze our website with Google Analytics, a property ID must be included in the tracking code. The data is then stored in the corresponding property. For each newly created property, the Google Analytics 4 property is the default. Alternatively, you can also create the Universal Analytics property. Depending on the property used, data is stored for different lengths of time.

Identifiers such as cookies and app instance IDs are used to measure your interactions on our website. Interactions are any type of action you take on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics can be linked to third-party cookies. Google does not pass on Google Analytics data unless we as the website operator authorize this. Exceptions may arise if required by law.

The following cookies are used by Google Analytics:

Name: _gaValue: 2.1326744211.152112047047-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it serves to differentiate between website visitors.
Expiry date: after 2 years

Name: _gid
Value: 2.1687193234.152112047047-1
Purpose: The cookie is also used to distinguish between website visitors
Expiry date:after 24 hours

Name: _gat_gtag_UA_Value: 1
Usage: Used to lower the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is given the name _dc_gtm_ .
Expiry date: after 1 minute

Name: AMP_TOKEN
Value: no details
Purpose: The cookie has a token that can be used to retrieve a User ID from the AMP Client ID service. Other possible values indicate an opt-out, a request, or an error.
Expiry date: After 30 seconds to one year

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: This cookie can be used to track your behavior on the website and measure performance. The cookie is updated each time information is sent to Google Analytics.
Expiry date: after 2 years

Name: __utmt
Value: 1
Purpose: Like _gat_gtag_UA_, the cookie is used to throttle the request rate.
Expiry date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser.
Expiry date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came from on our website. This may have been another page or an advertisement.
Expiry date: after 6 months

Name: __utmv
Value: not specified
Purpose: The cookie is used to store user-defined user data. It is always updated when information is sent to Google Analytics.
Expiry date: after 2 years

Note: This list cannot claim to be complete, since Google is constantly changing the choice of its cookies.

Here we show you an overview of the most important data that is collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly those areas that you click on. This is how we get information about where you are on our site.

Session duration: Google describes the session duration as the time you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.

Bounce Rate (Bounce rate): A bounce is when you only view one page on our website and then leave our website again.

Account creation: If you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only displayed in abbreviated form so that no clear assignment is possible.

Location: The country and your approximate location can be determined via the IP address. This process is also referred to as IP location determination.

Technical information: The technical information includes, among other things, your browser type, your Internet provider or your screen resolution.

Source of origin: Google Analytics or we are of course also interested in which website or which advertisement you came to our site from.

Other data are contact details, any ratings, playing media (e.g. if you play a video on our site), sharing content via social media or adding it to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.

 

HOW LONG AND WHERE IS THE DATA STORED?

Google has distributed their servers all over the world. Most of the servers are located in America and consequently your data is mostly stored on American servers. Here you can read exactly where the Google data centers are located: HTTPS://WWW.GOOGLE.COM/ABOUT/DATACENTERS/INSIDE/LOCATIONS/?HL=DE

Your data is distributed across different physical media. This has the advantage that the data can be called up more quickly and is better protected against manipulation. Every Google data center has emergency programs for your data. For example, if Google’s hardware fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.

The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period for your user data is fixed at 14 months. For other so-called event data, we have the option of choosing a retention period of 2 months or 14 months.

With Universal Analytics properties, Google Analytics has a standardized retention period of 26 months for your user data. Then your user data will be deleted. However, we have the option of choosing the retention period for user data ourselves. We have five options available for this:

  • Deletion after 14 months
  • Deletion after 26 months
  • Deletion after 38 months
  • Deletion after 50 months
  • No automatic deletion

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period of time chosen by us. In this case, the retention period will be reset each time you visit our website again within the specified period.

When the specified period has expired, the data will be deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.

 

HOW CAN I DELETE MY DATA OR PREVENT DATA STORAGE?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. You can prevent Google Analytics from using your data by using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js). You can download the browser add-on under HTTPS://TOOLS.GOOGLE.COM/DLPAGE/GAOPTOUT?HL=DE Download and install. Please note that this add-on only disables data collection by Google Analytics.

If you generally disable cookiesIf you want to activate, delete or manage them, you will find the corresponding links to the respective instructions for the most popular browsers under the “Cookies” section.

 

LEGAL BASIS

The use of Google Analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 Paragraph 1 lit. a GDPR (consent), this consent provides the legal basis for the processing of personal data as it occurs when it is collected by web analytics tools can, dar.

In addition to consent, there is a legitimate interest on our part in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Google Analytics, we can identify errors on the website, identify attacks and improve profitability. The legal basis for this is Art. 6 Paragraph 1 lit. f GDPR (legitimate interests). However, we only use Google Analytics if you have given your consent.

Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: HTTPS://EUR-LEX.EUROPA. EU/ELI/DEC_IMPL/2021/914/OJ?LOCALE=DE

The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to Google Analytics, can be found at HTTPS://BUSINESS.SAFETY.GOOGLE/ADSPROCESSORTERMS/.

We hope we were able to give you an understanding of the most important information about data processing by Google Analytics. If you want to learn more about the tracking service, we recommend these two links: HTTPS://MARKETINGPLATFORM.GOOGLE.COM/ABOUT/ANALYTICS/TERMS/DE/ and HTTPS://SUPPORT.GOOGLE.COM/ANALYTICS/ANSWER/6004245 ?HL=DE.

 

ORDER PROCESSING CONTRACT (AVV) GOOGLE ANALYTICS

We have concluded an order processing contract (AVV) with Google in accordance with Article 28 of the General Data Protection Regulation (GDPR). You can read about exactly what an AVV is and, above all, what must be included in an AVV in our general section “Order Processing Agreement (AVV)”.

This contract is required by law because Google processes personal data on our behalf. This clarifies that Google may only process data that you receive from us according to our instructions and must comply with the GDPR. You can find the link to the order processing contract (AVV) under HTTPS://BUSINESS.SAFETY.GOOGLE/ADSPROCESSORTERMS.

 

GOOGLE ANALYTICS REPORTS ON DEMOGRAPHICS AND INTERESTS

We have activated the functions for advertising reports in Google Analytics. The Demographics and Interests reports include information about age, gender, and interests. This enables us to get a better picture of our users without being able to assign this data to individual persons. You can learn more about the advertising features on HTTPS://SUPPORT.GOOGLE.COM/ANALYTICS/ANSWER/3450482?HL=DE_AT&UTM_ID= AD.

You can prevent the use of your Google Account activity and information under “Advertising Settings” on HTTPS://ADSSETTINGS.GOOGLE.COM/AUTHENTICATED via checkbox.

 

Depending on your consent, your personal data will be processed by Google Analytics in the so-called consent mode. You can choose whether or not to accept Google Analytics cookies. This also allows you to choose which data Google Analytics may process from you. This collected data is mainly used to measure user behavior on the website, to serve targeted advertising and to provide us with web analysis reports. As a rule, you consent to data processing by Google via a cookie consent tool. If you do not consent to data processing, only aggregated data will be collected and processed. This means that data cannot be assigned to individual users and therefore no user profile is created for you. You can also only agree to the statistical measurement. No personal data is processed and therefore not used for advertising or advertising measurement sequences.

 

GOOGLE ANALYTICS IP ANONYMIZATION

We have implemented Google Analytics IP address anonymization on this website. This function was developed by Google so that this website can comply with applicable data protection regulations and recommendations from local data protection authorities if they prohibit the storage of the full IP address. The IP is anonymized or masked as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.

You can find more information about IP anonymization on HTTPS://SUPPORT.GOOGLE.COM/ANALYTICS/ANSWER/2763052? HL=DE.

 

GOOGLE OPTIMIZE PRIVACY POLICY

We use Google Optimize, a website optimization tool, on our website. The service provider is the American company Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe.

Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: HTTPS://EUR-LEX.EUROPA.EU/ELI/DEC_IMPL/2021/914/ OJ?LOCALE=DE

The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to Google Optimize, can be found under HTTPS://BUSINESS.SAFETY.GOOGLE/ADSPROCESSORTERMS/.

You can find out more about the data processed by using Google Optimize in the Privacy Policy on HTTPS://POLICIES.GOOGLE.COM/PRIVACY?HL=EN-US< /A> .

 

ORDER PROCESSING CONTRACT (AVV) GOOGLE OPTIMIZE

We have concluded an order processing contract (AVV) with Google in accordance with Article 28 of the General Data Protection Regulation (GDPR). You can read about exactly what an AVV is and, above all, what must be included in an AVV in our general section “Order Processing Agreement (AVV)”.

THIS CONTRACT IS REQUIRED BY LAW BECAUSE GOOGLE PROCESSES PERSONAL DATA ON OUR BEHALF. THIS CLARIFIES THAT GOOGLE MAY ONLY PROCESS DATA THAT YOU RECEIVE FROM US ACCORDING TO OUR INSTRUCTIONS AND MUST COMPLY WITH THE GDPR. YOU CAN FIND THE LINK TO THE ORDER PROCESSING CONTRACT (AVV) UNDER HTTPS://BUSINESS.SAFETY.GOOGLE/ADSPROCESSORTERMS.

 

GOOGLE SITE KIT PRIVACY POLICY

Google Site Kit Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Data processed: Access statistics, which includes data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. More details can be found below and in the Google Analytics privacy policy.
📅 Storage duration: depends on the properties used
⚖️ Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)

 

WHAT IS GOOGLE SITE KIT?

We have integrated the WordPress plugin Google Site Kit from the American company Google Inc. into our website. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. With Google Site Kit we can quickly and easily view statistics coming from various Google products such as Google Analytics directly in our WordPress dashboard. The tool or the tools integrated into Google Site Kit also collect personal data from you, among other things. In this data protection declaration, we explain why we use Google Site Kit, how long and where data is stored and which other data protection texts are relevant to you in this context.

Google Site Kit is a plugin for the WordPress content management system. With this plugin we can view important website analysis statistics directly in our dashboard. These are statistics collected by other Google products. Above all by Google Analytics. In addition to Google Analytics, the services Google Search Console, Page Speed Insight, Google AdSense, Google Optimize and Google Tag Manager can also be linked to Google Site Kit.

 

WHY DO WE USE GOOGLE SITE KIT ON OUR WEBSITE?

As a service provider, it is our job to offer you the best possible experience on our website. We want you to feel comfortable on our website and find exactly what you are looking for quickly and easily. Statistical evaluations help us to get to know you better and to adapt our offer to your wishes and interests. We use various Google tools for these evaluations. Site Kit makes our work a lot easier in this respect, because we can view and analyze the statistics of Google products right in the dashboard. So we no longer have to register separately for the respective tool. Site Kit thus always offers a good overview of the most important analysis data.

 

WHAT DATA DOES GOOGLE SITE KIT STORE?

If you have actively agreed to tracking tools in the cookie notice (also called script or banner), Google products such as Google Analytics will set cookies and send data from you, for example about your user behavior, to Google, where it will be stored and processed. This also includes personal data such as your IP address.

For more detailed information on the individual services, we have separate text sections in this data protection declaration. For example, see our privacy policyg to Google Analytics. Here we go into the collected data very precisely. You will find out how long Google Analytics stores, manages and processes data, which cookies can be used and how you can prevent data storage. We also have our own data protection declarations with comprehensive information for other Google services such as Google Tag Manager or Google AdSense.

In the following we show you examples of Google Analytics cookies that can be set in your browser if you have given your consent to data processing by Google. Please note that these cookies are just a selection:

Name: _ga
Value:2.1326744211.152112047047-2
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it serves to differentiate between website visitors.
Expiry date: after 2 years

Name: _gid
Value:2.1687193234.152112047047-7
Purpose: This cookie is also used to distinguish between website visitors.
Expiry date:after 24 hours

Name: _gat_gtag_UA_Value: 1
Purpose: This cookie is used to lower the request rate.
Expiry date: after 1 minute

 

HOW LONG AND WHERE IS THE DATA STORED?

Google stores collected data on its own Google servers, which are distributed worldwide. Most of the servers are located in the United States and therefore it is quite possible that your data will also be stored there. On HTTPS://WWW.GOOGLE.COM/ABOUT/DATACENTERS/ LOCATIONS/?HL=DE you can see exactly where the company provides servers.

Data collected by Google Analytics is stored for a standardized period of 26 months. Your user data will then be deleted. The retention period applies to all data associated with cookies, user identification and advertising IDs.

 

HOW CAN I DELETE MY DATA OR PREVENT DATA STORAGE?

You always have the right to receive information about your data, to have your data deleted, corrected or restricted. You can also deactivate, delete or manage cookies in your browser at any time.

If you generally want to deactivate, delete or manage cookies, you will find the corresponding links to the instructions for the most popular browsers under the “Cookies” section.

 

LEGAL BASIS

The use of Google Site Kit requires your consent, which we have obtained with our cookie popup. According to Art. 6 Paragraph 1 lit. a GDPR (consent), this consent provides the legal basis for the processing of personal data as it occurs when it is collected by web analytics tools can, dar.

In addition to consent, there is a legitimate interest on our part in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Google Site Kit, we can identify errors on the website, identify attacks and improve profitability. The legal basis for this is Art. 6 Paragraph 1 lit. f GDPR (legitimate interests). However, we only use Google Site Kit if you have given your consent.

Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (e.gwise to the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: HTTPS://EUR-LEX.EUROPA. EU/ELI/DEC_IMPL/2021/914/OJ?LOCALE=DE

The Google Ads Data Processing Terms, which also correspond to the standard contractual clauses for Google Site Kit, can be found at HTTPS://BUSINESS.SAFETY.GOOGLE/ADSPROCESSORTERMS/.

To find out more about data processing by Google, we recommend Google’s comprehensive data protection guidelines at HTTPS://POLICIES.GOOGLE.COM/PRIVACY?HL=EN.

 

GOOGLE TAG MANAGER PRIVACY POLICY

Google Tag Manager Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Organization of each tracking tool
📓 Processed data: Google Tag Manager does not store any data itself. The data captures the tags of the web analytics tools used.
📅 Duration of storage: depends on the web analytics tool used
⚖️ Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)

 

WHAT IS GOOGLE TAG MANAGER?

We use the Google Tag Manager from Google Inc. for our website. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. This tag manager is one of many helpful marketing products from Google. Using the Google Tag Manager, we can centrally install and manage code sections from various tracking tools that we use on our website.

In this privacy policy, we want to explain to you in more detail what the Google Tag Manager does, why we use it and how data is processed.

The Google Tag Manager is an organizational tool that we can use to integrate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are used in the source code of our site. The tags often come from internal Google products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags take on different tasks. They can collect browser data, feed marketing tools with data, embed buttons, set cookies and also track users across multiple websites.

 

WHY DO WE USE GOOGLE TAG MANAGER FOR OUR WEBSITE?

As the saying goes: Organization is half the battle! And of course that also applies to the maintenance of our website. In order to make our website as good as possible for you and all people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools show us what interests you most, where we can improve our services and to which people we should still show our offers. And for this tracking to work, we need to embed appropriate JavaScript codes into our website. In principle, we could integrate each code section of the individual tracking tools separately into our source code. However, this requires a relatively large amount of time and it is easy to lose track. That’s why we use the Google Tag Manager. We can easily build in the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and you do not need any programming knowledge. This is how we manage to keep order in our daily jungle.

 

WHAT DATA IS STORED BY GOOGLE TAG MANAGER?

The Tag Manager itself is a domain that does not set cookies and does not store any data. He acts as a mere “administratorter” of the implemented tags. The data is recorded by the individual tags of the different web analysis tools. The data is passed through to the individual tracking tools in the Google Tag Manager and not saved.

However, it looks completely different with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior is usually collected, stored and processed with the help of cookies. To do this, please read our data protection texts for the individual analysis and tracking tools that we use on our website.

In the Tag Manager account settings, we have allowed Google to receive anonymous data from us. However, this only relates to the use and utilization of our tag manager and not to your data, which is stored via the code sections. We enable Google and others to receive selected data in an anonymous form. We therefore agree to the anonymous transfer of our website data. Despite extensive research, we were not able to find out exactly which summarized and anonymous data is forwarded. In any case, Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. In benchmarking, your own results are compared with those of your competitors. Processes can be optimized on the basis of the information collected.

 

HOW LONG AND WHERE IS THE DATA STORED?

When Google saves data, this data is saved on Google’s own servers. The servers are spread all over the world. Most are in America. Under HTTPS://WWW.GOOGLE.COM/ABOUT/DATACENTERS/ LOCATIONS/?HL=DE you can read exactly where the Google servers are located.

How long the individual tracking tools store your data can be found in our individual data protection texts for the individual tools.

 

HOW CAN I DELETE MY DATA OR PREVENT DATA STORAGE?

The Google Tag Manager itself does not set any cookies, but manages tags from various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how to delete or manage your data.

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data may not simply be transferred to unsafe third countries, stored there and processed unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

 

LEGAL BASIS

The use of the Google Tag Manager requires your consent, which we have obtained with our cookie popup. According to Art. 6 Paragraph 1 lit. a GDPR (consent), this consent provides the legal basis for the processing of personal data as it occurs when it is collected by web analytics tools can, dar.

In addition to consent, there is a legitimate interest on our part in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of the Google Tag Manager we can improve our profitability. The legal basis for this is Art. 6 Paragraph 1 lit. f GDPR (legitimate interests). However, we only use the Google Tag Manager if you have given your consent.

Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (e.gise to the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: HTTPS://EUR-LEX.EUROPA. EU/ELI/DEC_IMPL/2021/914/OJ?LOCALE=DE

The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to the Google Tag Manager, can be found under HTTPS://BUSINESS.SAFETY.GOOGLE/ADSPROCESSORTERMS/.

If you want to learn more about the Google Tag Manager, we recommend the FAQs under HTTPS://SUPPORT.GOOGLE.COM/TAGMANAGER/?HL =DE#TOPIC=3441530.

 

ORDER PROCESSING CONTRACT (AVV) GOOGLE TAG MANAGER

We have concluded an order processing contract (AVV) with Google in accordance with Article 28 of the General Data Protection Regulation (GDPR). You can read about exactly what an AVV is and, above all, what must be included in an AVV in our general section “Order Processing Agreement (AVV)”.

This contract is required by law because Google processes personal data on our behalf. This clarifies that Google may only process data that you receive from us according to our instructions and must comply with the GDPR. You can find the link to the order processing contract (AVV) under HTTPS://BUSINESS.SAFETY.GOOGLE/ADSPROCESSORTERMS/.

 

JETPACK PRIVACY POLICY

Jetpack Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Data processed: Access statistics, which includes data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses.
📅 Storage period: until the data is no longer needed for the services
⚖️ Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)

 

WHAT IS JETPACK?

We use the WordPress plugin Jetpack on our website. Jetpack is a software that, among other things, provides us with web analytics. Jetpack is operated by Automattic (Inc. 132 Hawthorne Street San Francisco, CA 94107, USA), which uses the technology from Quantcast (Inc., 201 3rd St, Floor 2, San Francisco, CA 94103-3153, USA) for this product. USA) uses. The integrated tracking tool also collects, stores and processes personal data from you. In this data protection declaration, we will show you exactly what data is involved, why we use Jetpack and how you can prevent this data storage.

Jetpack is a WordPress website plugin with many different features and modules. All these tools help us to make our website more beautiful, more secure and to welcome more visitors here. The tool can also be used to display related posts, content can be shared and the loading speed of our website can also be improved with Jetpack. All features are hosted and provided by WordPress.

 

WHY DO WE USE JETPACK?

It is crucial for us that you feel comfortable on our website and that you find what you are looking for. We can only be successful if you are satisfied with our service. And so that we know how and where we can improve our website, we need information. Jetpack lets us see, for example, how often and how long you are on an individual website or which buttons you like to click. With the help of this information we can improve our website and adapt it to your wishes and preferences.

 

WHAT DATA IS STORED BY JETPACKER?

Especially through the built-in tracking tool WordPress.com-Statistics, your personal data is also recorded, stored and processed. In order for the Jetpack tool to work properly, Jetpack places a cookie on your browser when you open a web page that has built-in components of the tool. The collected data is synchronized with Automattic and stored there.

In addition to the IP address (is anonymized before storage) and data on user behavior, this includes, for example, browser type, unique device ID, preferred language, data and time of page entry, operating system and information on the mobile network. Jetpack uses this information to improve its own services and offers and to get better insights into the use of its own service. The following data can also be synchronized and saved:

  • Google Ads clients will have their account email and physical address synced
  • Successful and unsuccessful login attempts. Your IP address and the user agent will also be saved for this
  • The user IDs, usernames, email addresses, roles and skills of the registered users. But no passwords are saved
  • The user ID of users making changes on the site
  • Twitter username if configured with Jetpack

Jetpack also uses cookies to store data. In the following we show you a few selected, exemplary cookies that Jetpack uses:

Name: eucookielaw
Value: 1613651061376112047047-6
Purpose: Stores the status of the user’s consent to the use of cookies.
Expiry date: after 180 days

Name: tk_ai
Value: 0
Purpose: This cookie stores a randomly generated anonymous ID. It is only used within the admin panel for tracking general analytics.
Expiry date: after the end of the session

Name: tk_tc
Value: E3%2BgJ1Pw6iYKk%2Fvj112047047-3
Purpose: This is a so-called referral cookie. This analyzes the connection between WooCommerce and a website with a Jetpack plugin.
Expiry date: after the end of the session

Note: Jetpack uses many different cookies. Which cookies are specifically used depends on the Jetpack functions used on the one hand and on your actions on the websites with an integrated Jetpack plug-in on the other. Under HTTPS://WWW.JETPACK.COM/SUPPORT/COOKIES/ see a list of possible cookies that Jetpack uses.

 

HOW LONG AND WHERE IS THE DATA STORED?

Automattic stores the collected data until it is no longer used for its own services. Beyond this period, the data will only be kept if the company is obliged to do so for legal reasons. Web server logs such as your IP address, browser type and operating system are deleted after about 30 days. The data is stored on the company’s American servers.

 

HOW CAN I DELETE MY DATA OR PREVENT DATA STORAGE?

As mentioned above, Jetpack uses cookies to store data. If you do not want Jetpack to collect data from you in the future, you can go to HTTPS://WWW.QUANTCAST.COM/OPT-OUT/ request an “opt-out” cookie. Quantcast sets this cookie and thus no visitor data is stored from you. This is the case until you delete this cookie again.

Alternatively, you can also easily manage, deactivate or delete cookies yourself in your browser. Depending on the browser type, cookie management works a little differently. Under the “Cookies” section you will find the relevant links to the relevant instructions for the most popular browsers.

 

LEGAL BASIS

The use of Jetpack requires your consent, which we have obtained with our cookie popup. According to Art. 6 Paragraph 1 lit. a GDPR (consent), this consent provides the legal basis for the processing of personal data as it occurs when it is collected by web analytics tools can, dar.

In addition to consent, there is a legitimate interest on our part in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Jetpack we can detect errors on the website, identify attacks and improve profitability. The legal basis for this is Art. 6 Paragraph 1 lit. f GDPR (legitimate interests). However, we only use Jetpack if you have given your consent.

Jetpack also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

Jetpack uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR). These clauses oblige Jetpack to comply with EU data protection standards when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here: HTTPS://GERMANY.REPRESENTATION.EC.EUROPA.EU/INDEX_DE .

If you want to learn more about the data protection guidelines and the processing of data by Jetpack or Automattic, we recommend the data protection declaration under HTTPS://AUTOMATTIC.COM/PRIVACY/, the cookie policy at < a class=”adsimple-112047047″ style=”color: #000000;” href=”https://automattic.com/cookies/” target=”_blank” rel=”noopener”>https://automattic.com/cookies/ and also the information page HTTPS://JETPACK.COM/SUPPORT/WHAT-DATA-DOES -JETPACK-SYNC/. We hope we were able to give you a good insight into how Jetpack processes data.

 

E-MAIL MARKETING INTRODUCTION

Email Marketing Summary
👥 Affected: Newsletter subscribers
🤝 Purpose: direct mail mail, notification of systemic events
📓 Processed data: Data entered during registration, but at least the email address. You can find more details on this with the email marketing tool used in each case.
📅 Storage duration: Duration of the existence of the subscription
⚖️ Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)

 

WHAT IS EMAIL MARKETING?

In order to always keep you up to date, we also use the possibility of e-mail marketing. If you have agreed to receive our e-mails or newsletters, your data will also be processed and stored. Email marketing is a subset of online marketing. This involves sending news or general information about a company, product or service by email to a specific group of people who are interested in it.

If you want to take part in our e-mail marketing (usually via newsletter), you usually just have to register with your e-mail address. To do this, fill out an online form and send it off. However, it can also happen that we ask you for your title and your name so that we can also write to you personally.

Basically, registering for newsletters works with the help of the so-called “double opt-in procedure”. After you have registered for our newsletter on our website, you will receive an e-mail confirming your subscription to the newsletter. This ensures that you own the e-mail address and that no one has signed up with someone else’s e-mail address. We or one used by usNotification tool logs every single login. This is necessary so that we can also prove the legally correct registration process. As a rule, the time of registration, the time of registration confirmation and your IP address are saved. In addition, it is also logged if you make changes to your stored data.

 

WHY DO WE USE EMAIL MARKETING?

Of course, we want to stay in touch with you and always present you with the most important news about our company. Among other things, we use e-mail marketing – often just referred to as “newsletter” – as an essential part of our online marketing. If you consent to this or it is permitted by law, we will send you newsletters, system emails or other notifications via email. When we use the term “newsletter” in the following text, we mean mainly e-mails that are sent regularly. Of course we don’t want to bother you in any way with our newsletter. That’s why we always try to offer only relevant and interesting content. For example, you can find out more about our company, our services or products. Since we are always improving our offers, you will always find out via our newsletter when there is news or when we are currently offering special, lucrative promotions. If we commission a service provider who offers a professional sending tool for our e-mail marketing, we do this in order to be able to offer you fast and secure newsletters. The purpose of our e-mail marketing is basically to inform you about new offers and also to get closer to our business goals.

 

WHAT DATA IS PROCESSED?

If you become a subscriber to our newsletter through our website, you confirm membership in an email list by email. In addition to your IP address and e-mail address, your title, your name, your address and your telephone number can also be saved. However, only if you agree to this data storage. The data marked as such are necessary so that you can participate in the service offered. Providing this information is voluntary, but not providing it will result in you not being able to use the service. In addition, information about your device or your preferred content can be stored on our website. For more information about how we store data when you visit a website, see the Automatic Data Storage section. We record your declaration of consent so that we can always prove that it complies with our laws.

 

DURATION OF DATA PROCESSING

If you remove your e-mail address from our e-mail/newsletter distribution list, we may store your address for up to three years on the basis of our legitimate interests so that we can still prove your consent at the time. We may only process this data if we have to defend ourselves against any claims.

However, if you confirm that you have given us your consent to subscribe to the newsletter, you can submit an individual deletion request at any time. If you object to the consent permanently, we reserve the right to save your e-mail address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course keep your e-mail address.

 

RIGHT TO OBJECT

You have the option to cancel your subscription to the newsletter at any time. All you have to do is revoke your consent to registering for the newsletter. This normally only takes a few seconds or one or two clicks. Most of the time you will find a link at the end of each email to unsubscribe from the newsletter. If you really cannot find the link in the newsletter, please contact us by email and we will immediately cancel your newsletter subscription.

 

LEGAL BASIS

Our newsletter is sent on the basis of your consent (Article 6 (1) (a) GDPR). This means that we may only send you a newsletter if you have previously actively registered for it. If necessary, we can also send you advertising messages on the basis of § 7 Para. 3 UWG, provided that you have become our customer and have not objected to the use of your e-mail address for direct advertising.

Information on special e-mail marketing services and how they process personal data can be found – if available – in the following sections.

 

GETRESPONSE PRIVACY POLICY

On our website we use GetResponse, a service for our e-mail marketing and for marketing automation. The service provider is the Polish company GetResponse Sp. z o.o., Arkonska 6/A3, 80-387 Gdansk, Poland More about the data processed through the use of GetResponse can be found in the Privacy Policy on HTTPS://WWW.GETRESPONSE.COM/DE/LEGAL/DATENSCHUTZ.

 

MESSENGER & COMMUNICATION INTRODUCTION

Messenger & Communication Privacy Statement Summary
👥 Affected: Visitors to the website
🤝 Purpose: Contact requests and general communications between us and you
📓 Processed data: Data such as name, address, email address, telephone number, general content data, IP address if applicable
You can find more details on this under the respective tools used.
📅 Storage duration: depends on the messenger & communication functions
⚖️ Legal basis: Article 6 paragraph 1 letter a GDPR (consent), Article 6 paragraph 1 letter f GDPR (legitimate interests), Article 6 paragraph 1 sentence 1 letter b. GDPR (contractual or pre-contractual obligations)

 

WHAT ARE MESSENGER & COMMUNICATION FUNCTIONS?

We offer various options on our website (e.g. messenger and chat functions, online or contact forms, e-mail, telephone) to communicate with us. Your data will also be processed and stored insofar as it is necessary to answer your inquiry and our subsequent measures.

In addition to classic means of communication such as e-mail, contact forms or telephone, we also use chats or messengers. The most commonly used messenger function at the moment is WhatsApp, but of course there are many different providers who offer messenger functions especially for websites. If content is end-to-end encrypted, this will be indicated in the individual data protection texts or in the data protection declaration of the respective provider. End-to-end encryption means nothing other than that the content of a message is not visible to the provider itself. However, information about your device, location settings and other technical data can still be processed and stored.

 

WHY DO WE USE MESSENGER & COMMUNICATION FUNCTIONS?

The ability to communicate with you is very important to us. After all, we want to talk to you and answer all possible questions about our service in the best possible way. Well-functioning communication is an important part of our service. With the practical messenger & You can always choose the communication functions you like best. In exceptional cases, however, it can also happen that we do not answer certain questions via chat or messenger. This is the case when it comes to internal contractual matters, for example. Here we recommend other communication options such as e-mail or telephone.

We generally assume that we remain responsible under data protection law, even if we use the services of a social media platform. However, the European Court of Justice has decided that in certain cases the operator of the social media platform can be jointly responsible with us within the meaning of Art. 26 DSGVO. If this is the case, we will point this out separately and work on the basis of a relevant agreement. The essence of the agreement is reproduced below for the platform concerned.

Please note that when using our built-in elements, your data may also be processed outside the European Union, since many providers, such as Facebook Messenger or WhatsApp, are American companies. As a result, you may not be able to claim or enforce your rights in relation to your personal data as easily.

 

WHAT DATA IS PROCESSED?

Exactly which data is stored and processed depends on the respective provider of the messenger & communication functions. Basically, it is data such as name, address, telephone number, e-mail address and content data such as all information that you enter in a contact form. In most cases, information about your device and the IP address is also stored. Data transmitted via a Messenger & Communication function are collected, are also on the servers of the providerssaved.

If you want to know exactly which data is stored and processed by the respective providers and how you can object to the data processing, you should carefully read the respective data protection declaration of the company.

 

HOW LONG IS DATA STORED?

How long the data is processed and stored depends primarily on the tools we use. Below you can find out more about the data processing of the individual tools. The data protection declarations of the providers usually state exactly which data is stored and processed for how long. In principle, personal data is only processed for as long as is necessary to provide our services. When data is stored in cookies, the storage period varies greatly. The data can be deleted immediately after leaving a website, but they can also be stored for several years. Therefore, you should look at each individual cookie in detail if you want to know more about data storage. In most cases, you will also find informative information about the individual cookies in the data protection declarations of the individual providers.

 

RIGHT TO OBJECT

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser. For more information, we refer to the consent section.

Since Messenger & Communication functions cookies can be used, we also recommend our general data protection declaration on cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.

 

LEGAL BASIS

If you have consented to data from you being processed by integrated messenger & communication functions can be processed and stored, this consent is the legal basis for data processing class=”adsimple-112047047″>(Article 6 (1) (a) GDPR). We process your request and manage your data within the framework of contractual or pre-contractual relationships in order to fulfill our pre-contractual and contractual obligations or to answer inquiries. The basis for this is Art. 6 paragraph 1 sentence 1 letter b. GDPR. In principle, if you have given your consent, your data will also be processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f DSGVO) in quick and good communication with you or others stored and processed by customers and business partners.

 

FACEBOOK MESSENGER PRIVACY POLICY

We use the communication tool Facebook Messenger on our website. The service provider is the American company Meta Platforms Inc. The company Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European area.

Facebook also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

Facebook uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. With these clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: HTTPS://EUR-LEX.EUROPA.EU/ELI/DEC_IMPL/2021/914/OJ?LOCALE=DE

The Facebook data processing terms, which correspond to the standard contractual clauses, can be found under HTTPS://WWW.FACEBOOK.COM/LEGAL/TERMS/DATAPROCESSING.

You can find out more about the data processed by using Facebook in the privacy policy on HTTPS://WWW.FACEBOOK.COM/ABOUT/PRIVACY.

 

WHATSAPP PRIVACY POLICY

We use the WhatsApp instant messaging service on our website. The service provider is the American company WhatsApp Inc., a subsidiary of Meta Platforms Inc. WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland is responsible for the European area.

WhatsApp also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

WhatsApp uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, WhatsApp undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: HTTPS://EUR-LEX.EUROPA.EU/ELI/DEC_IMPL/2021/914/ OJ?LOCALE=DE

Information on data transmission at WhatsApp, which corresponds to the standard contractual clauses, can be found under HTTPS://WWW.WHATSAPP.COM/LEGAL/BUSINESS-DATA-TRANSFER-ADDENDUM-20210927

You can find out more about the data processed by using WhatsApp in the Privacy Policy on HTTPS://WWW.WHATSAPP.COM/PRIVACY

 

SOCIAL MEDIA INTRODUCTION

Social Media Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Presentation and optimization of our service, contact with visitors, interested parties, etc., advertising
📓 Data processed: data such as phone numbers, email addresses, contact details, user behavior data, information about your device and your IP address.
More details can be found in the respective social media tool used.
📅 Duration of storage: depends on the social media platforms used
⚖️ Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)

 

WHAT IS SOCIAL MEDIA?

In addition to our website, we are also active on various social media platforms. Data from users can be processed so that we can specifically address users who are interested in us via the social networks. In addition, elements of a social media platform may also be embedded directly into our website. This is the case, for example, if you click on a so-called social button on our website and are forwarded directly to our social media presence. So-called social media or social media refers to websites and apps through which registered members can produce content, exchange content openly or in certain groups and network with other members.

 

WHY DO WE USE SOCIAL MEDIA?

For years, social media platforms have been where people communicate and connect online. With our socialMedia appearances allow us to bring our products and services closer to interested parties. The social media elements integrated into our website help you to be able to switch to our social media content quickly and without complications.

The data that is stored and processed as a result of your use of a social media channel is primarily intended to be able to carry out web analyses. The aim of these analyzes is to be able to develop more precise and personal marketing and advertising strategies. Depending on your behavior on a social media platform, the evaluated data can be used to draw appropriate conclusions about your interests and so-called user profiles can be created. It is also possible for the platforms to present you with customized advertisements. In most cases, cookies are set in your browser for this purpose, which store data on your usage behavior.

We generally assume that we remain responsible under data protection law, even if we use the services of a social media platform. However, the European Court of Justice has decided that in certain cases the operator of the social media platform can be jointly responsible with us within the meaning of Art. 26 DSGVO. If this is the case, we will point this out separately and work on the basis of a relevant agreement. The essence of the agreement is then reproduced below for the platform concerned.

Please note that when using the social media platforms or our built-in elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. As a result, you may not be able to claim or enforce your rights in relation to your personal data as easily.

 

WHAT DATA IS PROCESSED?

Exactly which data is stored and processed depends on the respective provider of the social media platform. But usually it is data such as telephone numbers, e-mail addresses, data that you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Especially if you have a profile on the visited social media channel and are logged in, data can be linked to your profile.

All data collected via a social media platform is also stored on the providers’ servers. This means that only the providers have access to the data and can give you the right information or make changes.

If you want to know exactly what data is stored and processed by the social media providers and how you can object to the data processing, you should carefully read the respective data protection declaration of the company. Even if you have questions about data storage and data processing or want to assert corresponding rights, we recommend that you contact the provider directly.

 

DURATION OF DATA PROCESSING

We will inform you below about the duration of data processing if we have further information on this. For example, the social media platform Facebook stores data until it is no longer needed for its own purposes. Customer data that is compared with your own user data will be deleted within two days. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, such as in the case of accounting, this storage period can also be exceeded.

 

RIGHT TO OBJECT

You also have the right and the ability to revoke your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.

Since cookies can be used with social media tools, we also recommend our general data protection declaration on cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.

 

LEGAL BASIS

If you have consented, iSince your data can be processed and stored by integrated social media elements, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR) . In principle, if you have given your consent, your data will also be processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f DSGVO) in quick and good communication with you or others stored and processed by customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.

Information on special social media platforms – if available – can be found in the following sections.

 

FACEBOOK PRIVACY POLICY

Facebook Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: data such as customer data, user behavior data, information about your device and your IP address.
More details can be found below in the data protection declaration.
📅 Storage period: until the data is no longer useful for Facebook’s purposes
⚖️ Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)

 

WHAT ARE FACEBOOK TOOLS?

We use selected Facebook tools on our website. Facebook is a social media network of the company Meta Platforms Inc. or for the European area of the company Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. These tools allow us to offer you and people who are interested in our products and services the best possible offer.

If data is collected and forwarded from you via our embedded Facebook elements or via our Facebook page (fan page), both we and Facebook Ireland Ltd. responsible for. Facebook is solely responsible for the further processing of this data. Our shared commitments were also expressed in a publicly available agreement at HTTPS://WWW.FACEBOOK.COM/LEGAL/CONTROLLER_ADDENDUM anchored. This states, for example, that we must clearly inform you about the use of Facebook tools on our site. Furthermore, we are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and data processing by Facebook, you can contact the company directly. If you address the question to us, we are obliged to forward it to Facebook.

Below we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. But since the term is hardly known, we decided to just call them Facebook tools. These include, among others:

  • Facebook Pixel
  • social plugins (such as the “Like” or “Share” button)
  • Facebook Login
  • Account Kit
  • APIs (programming interface)
  • SDKs (collection of programming tools)
  • Platform Integrations
  • Plugins
  • Codes
  • Specifications
  • Documentation
  • Technology and Services

Through these tools, Facebook expands its services and has the ability to receive information about user activities outside of Facebook.

 

WHY DO WE USE FACEBOOK TOOLS ON OUR WEBSITE?

We only want to show our services and products to people who are siI’m also really interested in it. With the help of advertisements (Facebook ads) we can reach exactly these people. In order to be able to show users appropriate advertising, however, Facebook needs information about people’s wishes and needs. In this way, information about user behavior (and contact details) is made available to the company on our website. As a result, Facebook collects better user data and can show interested people appropriate advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook.

Facebook calls data about your behavior on our website “event data”. These are also used for measurement and analysis services. Facebook can thus create “campaign reports” on our behalf about the effect of our advertising campaigns. Furthermore, through analyzes we get a better insight into how you use our services, website or products. As a result, we use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.

 

WHAT DATA IS STORED BY FACEBOOK TOOLS?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.

Facebook uses this information to match the data with the data it has from you (if you are a Facebook member). Before customer data is transmitted to Facebook, so-called “hashing” takes place. This means that a data set of any size is transformed into a character string. This is also used to encrypt data.

In addition to the contact data, “event data” is also transmitted. “Event data” means the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. “Event data” may also be linked to contact information. This allows Facebook to offer better personalized advertising. After the matching process already mentioned, Facebook deletes the contact data again.

In order to be able to deliver advertisements in an optimized manner, Facebook only uses the event data if it has been combined with other data (which was collected by Facebook in a different way). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transmitted to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, a different number of cookies will be created in your browser. In the descriptions of the individual Facebook tools, we go into more detail about individual Facebook cookies. You can also find general information about the use of Facebook cookies at HTTPS://WWW.FACEBOOK.COM/POLICIES/COOKIES.

 

HOW LONG AND WHERE IS THE DATA STORED?

In principle, Facebook stores data until it is no longer required for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data will be deleted within 48 hours after it has been compared with your own user data.

 

HOW CAN I DELETE MY DATA OR PREVENT DATA STORAGE?

In accordance with the General Data Protection Regulation, you have the right to information, correction, transferability and deletion of your data.

The data will only be completely deleted if you completely delete your Facebook account. And this is how deleting your Facebook account works:

1) Click Settings on the right side of Facebook.

2) Then click on “Your Facebook Information” in the left column.

3) Now click “Deactivation and Deletion”.

4) Now select “Delete Account” and then click “Next and Delete Account”

5) Now enter your password, click on “Next” and then on “Delete Account”

The data that Facebook receives via our site is stored, among other things, via cookies (e.g. in the case of social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works ondifferent way. Under the “Cookies” section you will find the relevant links to the relevant instructions for the most popular browsers.

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow it or not.

 

LEGAL BASIS

If you have agreed that your data can be processed and stored by integrated Facebook tools, this consent is the legal basis for data processing (Art. 6 Para. 1 lit. a DSGVO). In principle, your data will also be stored on the basis of our legitimate interest (Art. 6 Para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners and processed. However, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult Facebook’s privacy policy or cookie policy.

Facebook also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

Facebook uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. With these clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: HTTPS://EUR-LEX.EUROPA .EU/ELI/DEC_IMPL/2021/914/OJ?LOCALE=EN

The Facebook data processing conditions, which correspond to the standard contractual clauses, can be found under HTTPS://WWW.FACEBOOK.COM/LEGAL/TERMS/DATAPROCESSING.

We hope we have given you the most important information about the use and data processing by the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data guidelines at HTTPS: //WWW.FACEBOOK.COM/ABOUT/PRIVACY/UPDATE.

 

FACEBOOK LOGIN PRIVACY POLICY

We have integrated the practical Facebook login on our site. You can easily log in to us with your Facebook account without having to create another user account. If you decide to register via the Facebook login, you will be redirected to the social media network Facebook. There you can register using your Facebook user data. This login procedure saves data about you and your user behavior and transmits it to Facebook.

In order to save the data, Facebook uses various cookies. In the following we show you the most important cookies that are set in your browser or already exist when you log in to our site using the Facebook login:

Name: fr
Value: 0jieyh4c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: This cookie is used to make the social plugin work as well as possible on our website.
Expiry date: after 3 months

Name: datr
Value: 4Jh7XUA2112047047SEmPsSfzCOO4JFFlPurpose: Facebook sets the “datr” cookie when a web browser accesses facebook.com and the cookie helps identify login activity and protect users.
Expiry date:after 2 years

Name: _js_datr
Value: deleted
Purpose: Facebook sets this session cookie for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiry date: after the end of the session

Note: The cookies listed are just a small selection of the cookies available to Facebook. Other cookies are, for example, _ fbp, sb or wd. A complete list is not possible because Facebook has a large number of cookies and uses them variably.

On the one hand, the Facebook login offers you a quick and easy registration process, on the other hand we have the opportunity to share data with Facebook. This allows us to better tailor our offering and our promotions to your interests and needs. Data that we receive from Facebook in this way is public data such as

  • Your Facebook Name
  • Your profile picture
  • a stored email address
  • Friend Lists
  • Buttons information (e.g. “Like” button)
  • Birthday Date
  • Language
  • Residence

In return, we provide Facebook with information about your activities on our website. This includes information about the device you are using, which subpages you visit or which products you have purchased from us.

By using Facebook Login, you agree to the data processing. You can revoke this agreement at any time. If you want to find out more information about data processing by Facebook, we recommend the Facebook data protection declaration under HTTPS://WWW.FACEBOOK.COM/POLICY.PHP?TID=112047047.

If you are logged in to Facebook, you can change your ad settings under HTTPS://WWW.FACEBOOK.COM/ADPREFERENCES/ADVERTISERS/?ENTRY_PRODUCT=AD_SETTINGS_SCREEN change it yourself.

 

FACEBOOK SOCIAL PLUGINS PRIVACY POLICY

So-called social plug-ins from Meta Platforms Inc. are installed on our website. You can recognize these buttons by the classic Facebook logo, such as the “Like” button (the hand with the thumb raised) or by a clear “Facebook plug-in” label. A social plugin is a small piece of Facebook that is integrated into our site. Each plugin has its own function. The most used features are the familiar “Like” and “Share” buttons.

The following social plug-ins are offered by Facebook:

  • “Save” button
  • Like button, share, send and quote
  • Page Plugin
  • Comments
  • Messenger Plugin
  • Embedded posts and video player
  • Groups plugin

On HTTPS://DEVELOPERS.FACEBOOK.COM/DOCS/PLUGINS you will receive more detailed information on how the individual plug-ins are used. We use the social plug-ins on the one hand to offer you a better user experience on our site and on the other hand because Facebook can use them to optimize our advertisements.

If you have a Facebook account or HTTPS://WWW.FACEBOOK.COM/, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the “Like” button).

The information received will iDeleted or anonymised within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, time and other information relating to your browser.

To prevent Facebook from collecting a lot of data during your visit to our website and connecting it to Facebook data, you must log out of Facebook while you are visiting the website (log out).

If you are not logged into Facebook or do not have a Facebook account, your browser will send less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit can be transmitted to Facebook. We would like to expressly point out that we do not know the exact content of the data. However, based on our current state of knowledge, we try to inform you as much as possible about data processing. You can also see how Facebook uses the data in the company’s data policy at HTTPS://WWW.FACEBOOK.COM/ABOUT/PRIVACY/UPDATE.

At least the following cookies are set in your browser when you visit a website with social plug-ins from Facebook:

Name: dpr
Value: not specified
Purpose: This cookie is used to make the social plugins work on our website.
Expiry date: after the end of the session

Name: fr
Value: 0jieyh4112047047c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: The cookie is also necessary for the plug-ins to work properly.
Expiry date:: after 3 months

Note: These cookies were set after testing, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your ad settings under HTTPS://WWW.FACEBOOK.COM/ADPREFERENCES/ADVERTISERS/. If you are not a Facebook user, you can click HTTPS://WWW.YOURONLINECHOICES.COM/DE/PRAFERENZMANAGEMENT/?TID =112047047 basically manage your usage-based online advertising. There you have the option of deactivating or activating providers.

If you want to learn more about Facebook’s privacy policy, we recommend the company’s own privacy policy at HTTPS://WWW.FACEBOOK.COM/POLICY.PHP?TIP=112047047.

 

FACEBOOK FANPAGE PRIVACY POLICY

We also have a Facebook fan page for our website. The service provider is the American company Meta Platforms Inc. The company Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European area.

Facebook also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

Facebook uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. With these clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: HTTPS://EUR-LEX.EUROPA.EU/ELI/DEC_IMPL/2021/914/ OJ?LOCALE=DE

The Facebook data processing terms, which correspond to the standard contractual clauses, can be found under HTTPS://WWW.FACEBOOK.COM/LEGAL/TERMS/DATAPROCESSING.

You can find out more about the data processed by using Facebook in the privacy policy on HTTPS://WWW.FACEBOOK.COM/ABOUT/PRIVACY.

 

INSTAGRAM PRIVACY POLICY

Instagram Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: Data such as user behavior data, information about your device and your IP address.
More details can be found below in the data protection declaration.
📅 Storage period: until Instagram no longer needs the data for its purposes
⚖️ Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)

 

WHAT IS INSTAGRAM?

We have integrated Instagram functions on our website. Instagram is a social media platform operated by Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. If you call up web pages on our website that have an integrated Instagram function, data will be transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will thus be processed across all Facebook companies.

In the following we would like to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. Since Instagram is owned by Meta Platforms Inc., we get our information from the Instagram policies on the one hand, but also from the Meta Privacy Policy on the other.

Instagram is one of the most well-known social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many users casually call the platform), edit them with various filters and also share them on other social networks. And if you don’t want to be active yourself, you can just follow other interesting users.

 

WHY DO WE USE INSTAGRAM ON OUR WEBSITE?

Instagram is the social media platform that has really taken off in recent years. And of course we also reacted to this boom. We want you to feel as comfortable as possible on our website. Therefore, a varied preparation of our content is a matter of course for us. The embedded Instagram functions allow us to enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful for personalized advertising on Facebook. In this way, our advertisements only get to people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not personally identify you.

 

WHAT DATA DOES INSTAGRAM STORE?

When you come across one of our pages that has Instagram features (such as Instagram images or plugins) built in, your browser automatically connects to Instagram’s servers. Data is sent to Instagram, stored and processed. This is regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements that you see and how you use our offer. Furthermore, the date and time of your interaction with Instagram are also saved. If you have an Instagram account or are logged innd, Instagram stores significantly more data about you.

Facebook distinguishes between customer data and event data. We assume that this is the case with Instagram as well. Customer data are, for example, name, address, telephone number and IP address. This customer data will only be transmitted to Instagram if it has been “hashed” beforehand. Hashing means converting a record into a string. This allows you to encrypt the contact data. In addition, the “event data” mentioned above are also transmitted. Facebook – and consequently also Instagram – understands “event data” to be data about your user behavior. It can also happen that contact data is combined with event data. The contact data collected will be compared with the data that Instagram already has from you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing works the same on Instagram as on Facebook. That means: if you have an Instagram account or WWW.INSTAGRAM.COM Instagram has set at least one cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data will be deleted or made anonymous again after 90 days at the latest (after comparison). Although we have dealt intensively with Instagram’s data processing, we cannot say exactly what data Instagram collects and stores.

In the following we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta image). In our test, we assume that you do not have an Instagram account. Of course, if you are logged in to Instagram, significantly more cookies will be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: “”
Purpose: This cookie is most likely set for security reasons to prevent falsification of requests. However, we could not find out more precisely.
Expiry date: after one year

Name: mid
Value: “”
Purpose: Instagram sets this cookie to optimize its own services and offers inside and outside of Instagram. The cookie defines a unique user ID.
Expiry date: after the end of the session

Name: fbsr_112047047124024
Value: No details
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiry date: after the end of the session

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiry date: after the end of the session

Name: urlgen
Value: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe112047047”
Purpose: This cookie is used for Instagram marketing purposes.
Expiry date: after the end of the session

Note: We cannot claim completeness here. Which cookies are set in the individual case depends on the embedded functions and your use of Instagram.

 

HOW LONG AND WHERE IS THE DATA STORED?

Instagram shares the information it receives between the Facebook companies with external partners and with people you connect with around the world. Data processing is carried out in compliance with our own data policy. For security reasons, among other things, your data is distributed across the world on Facebook servers. Most of these servers are located in the USA.

 

HOW CAN ICH DELETE MY DATA OR PREVENT DATA STORAGE?

Thanks to the General Data Protection Regulation, you have the right to information, transferability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to completely erase your data on Instagram, you need to permanently delete your Instagram account.

And this is how the Instagram account deletion works:

First, open the Instagram app. On your profile page, go down and click on “Help Center”. You are now on the company’s website. On the webpage, click “Manage Account” and then click “Delete Your Account”.

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and consequently will not be deleted.

As already mentioned above, Instagram stores your data primarily via cookies. You can manage, deactivate or delete these cookies in your browser. Management always works a bit differently depending on your browser. Under the “Cookies” section you will find the relevant links to the relevant instructions for the most popular browsers.

You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

 

LEGAL BASIS

If you have agreed that your data can be processed and stored by integrated social media elements, this consent is the legal basis for data processing (Art. 6 Para. 1 lit. a DSGVO ). In principle, your data will also be stored on the basis of our legitimate interest (Art. 6 Para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners and processed. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.

Instagram and Facebook also process data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

Facebook uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR). These clauses oblige Facebook to comply with EU data protection standards when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here: HTTPS://GERMANY.REPRESENTATION.EC.EUROPA.EU/INDEX_DE .

We have tried to give you the most important information about data processing by Instagram. On HTTPS://HELP.INSTAGRAM.COM/519522125107875
you can learn more about Instagram’s data policies.

 

SNAPCHAT PRIVACY POLICY

We also use the Snapchat instant messaging service. The service provider is the American company Snap Inc., 2772 Donald Douglas Loop N, Santa Monica (HQ), CA, USA.

Snap also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Snap uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commissionr templates and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. With these clauses, Snap undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: HTTPS://EUR-LEX.EUROPA. EU/ELI/DEC_IMPL/2021/914/OJ?LOCALE=DE

For more information on Snap’s Standard Contractual Clauses, see HTTPS://SNAP.COM/EN-US/TERMS/STANDARD-CONTRACTUAL-CLAUSES.

You can find out more about the data processed through the use of Snapchat in the Privacy Policy on HTTPS://SNAP.COM/DE-DE/PRIVACY/PRIVACY-POLICY< /A>.

 

TIKTOK PRIVACY POLICY

We also use TikTok, a social media and video channel. The service provider is the Chinese company Beijing Bytedance Technology Ltd. The Irish company TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland, is responsible for the European area.

TikTok also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

TIKTOK USES SO-CALLED STANDARD CONTRACTUAL CLAUSES (= ART. 46. PARA. 2 AND 3 DSGVO) AS THE BASIS FOR DATA PROCESSING BY RECIPIENTS BASED IN THIRD COUNTRIES (OUTSIDE THE EUROPEAN UNION, ICELAND, LIECHTENSTEIN, NORWAY, I.E. IN PARTICULAR IN THE USA) OR DATA TRANSFER THERE. STANDARD CONTRACTUAL CLAUSES (SCC) ARE TEMPLATES PROVIDED BY THE EU COMMISSION AND ARE INTENDED TO ENSURE THAT YOUR DATA ALSO COMPLY WITH EUROPEAN DATA PROTECTION STANDARDS IF THEY ARE TRANSFERRED TO THIRD COUNTRIES (SUCH AS THE USA) AND STORED THERE. THROUGH THESE CLAUSES, TIKTOK UNDERTAKES TO COMPLY WITH EUROPEAN DATA PROTECTION STANDARDS WHEN PROCESSING YOUR RELEVANT DATA, EVEN IF THE DATA IS STORED, PROCESSED AND MANAGED IN THE USA. THESE CLAUSES ARE BASED ON AN IMPLEMENTATION DECISION OF THE EU COMMISSION. YOU CAN FIND THE DECISION AND THE CORRESPONDING STANDARD CONTRACTUAL CLAUSES HERE: HTTPS://EUR-LEX.EUROPA .EU/ELI/DEC_IMPL/2021/914/OJ?LOCALE=EN

To learn more about the Standard Contractual Clauses and the data processed using TikTok Pixel, see the Privacy Policy at HTTPS://WWW.TIKTOK.COM/LEGAL/PRIVACY-POLICY-EEA?LANG=EN or HTTPS://ADS.TIKTOK.COM/I18N/OFFICIAL/POLICY/CONTROLLER-TO-CONTROLLER.

 

BLOGS AND PUBLICATION-MEDIA INTRODUCTION

Blogs and Publication Media Privacy Statement Summary
👥 Affected: Visitors to the website
🤝 Purpose: Presentation and optimization of our service as well as communication between website visitors, security measures and administration
📓 Data processed: Data such as contact details, IP address and published content.
More details can be found under the tools used.
📅 Storage duration: depends on the tools used
⚖️ Legal basis: Article 6 paragraph 1 letter a GDPR (consent), Article 6 paragraph 1 letter f GDPR (legitimate interests), Article 6 paragraph 1 sentence 1 letter b. GDPR (contract)

 

WHAT ARE BLOGS AND PUBLISHING MEDIA?

We use blogs or other means of communication on our website with which we can communicate with you on the one hand and you can also communicate with us on the other. Data from Ibe stored and processed by us. This may be necessary so that we can display content appropriately, communication works and security is increased. In our data protection text we go into general information about which of your data can be processed. Exact information on data processing always depends on the tools and functions used. You will find detailed information about data processing in the data protection notices of the individual providers.

 

WHY DO WE USE BLOGS AND PUBLICATION MEDIA?

Our greatest concern with our website is to offer you interesting and exciting content, and at the same time your opinions and content are important to us. That’s why we want to create a good interactive exchange between us and you. With various blogs and publication options, we can achieve exactly that. For example, you can post comments about our content, comment on others’ comments or, in some cases, post posts yourself.

 

WHAT DATA IS PROCESSED?

Exactly which data is processed always depends on the communication functions we use. Very often IP address, username and the published content are saved. This is done primarily to ensure security protection, to prevent spam and to be able to take action against illegal content. Cookies can also be used for data storage. These are small text files that are stored with information in your browser. You can find more information about the collected and stored data in our individual sections and in the data protection declaration of the respective provider.

 

DURATION OF DATA PROCESSING

We will inform you below about the duration of data processing if we have further information on this. For example, post and comment functions store data until you revoke data storage. In general, personal data is only stored for as long as is absolutely necessary for the provision of our services.

 

RIGHT TO OBJECT

You also have the right and the option to revoke your consent to the use of cookies or third-party communication tools at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.

Since cookies can also be used in publication media, we also recommend our general data protection declaration on cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.

 

LEGAL BASIS

We use the means of communication mainly on the basis of our legitimate interests (Art. 6 Para. 1 lit. f GDPR) in fast and good communication with you or other customers, business partners and visitors. Insofar as the use serves to process contractual relationships or to initiate them, the legal basis is also Article 6 Paragraph 1 Sentence 1 lit. b. GDPR.

Certain types of processing, in particular the use of cookies and the use of comment or message functions, require your consent. If and to the extent that you have consented to data being processed and stored by integrated publication media, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR). Most of the communication features we use set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.

You can find information on special tools – if available – in the following sections.

 

BLOG POSTS AND COMMENT FUNCTIONS PRIVACY POLICY

There are various online communication tools that we can use on our website. For example, we use blog posts and comment functions. This gives you the option of commenting on content or writing articles. If you use this function, your IP address can be saved for security reasons. This is how we protect ourselves from illegal content such as insults, illegal advertising or prohibited political propaganda. To detect if comments are spam, we can also clickStore and process user information based on our legitimate interest. If we start a survey, we also save your IP address for the duration of the survey so that we can be sure that everyone involved really only votes once. Cookies can also be used for storage purposes. All data that we store about you (e.g. content or information about you) remains stored until you object.

 

WORDPRESS EMOJIS PRIVACY POLICY

We also use so-called emojis and smilies in our blog. What emojis are exactly, we probably don’t need to explain in more detail here. You know those laughing, angry, or sad faces. They are graphic elements or files that we make available and are loaded from another server. The service provider for retrieving WordPress emojis and smilies is Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. This third party stores your IP address in order to be able to send the emoji files to your browser.

WordPress also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

WordPress uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, WordPress undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: HTTPS://EUR-LEX.EUROPA .EU/ELI/DEC_IMPL/2021/914/OJ?LOCALE=EN

The Data Processing Agreements, which correspond to the Standard Contractual Clauses, can be found under HTTPS://WORDPRESS.COM/SUPPORT/DATA-PROCESSING-AGREEMENTS/</ A>.

You can find out more about the data processed by using Automattic in the Privacy Policy on HTTPS://AUTOMATTIC.COM/PRIVACY/.

 

ONLINE MARKETING INTRODUCTION

Online Marketing Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Data processed: Access statistics, which includes data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or e-mail address can also be processed. More details can be found in the respective online marketing tool used.
📅 Duration of storage: depends on the online marketing tools used
⚖️ Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit.f GDPR (legitimate interests)

 

WHAT IS ONLINE MARKETING?

Online marketing refers to all measures that are carried out online in order to achieve marketing goals such as increasing brand awareness or closing a deal. Furthermore, our online marketing measures aim to draw people’s attention to our website. In order to be able to show our offer to many interested people, we do online marketing. Most of the time it is online advertising, content marketing or search engine optimization. Personal data is also stored and processed so that we can use online marketing efficiently and in a targeted manner. the dateOn the one hand, this helps us to only really show our content to those people who are interested in it and, on the other hand, we can measure the advertising success of our online marketing measures.

 

WHY DO WE USE ONLINE MARKETING TOOLS?

We want to show our website to everyone who is interested in what we have to offer. We are aware that this is not possible without deliberate measures. That’s why we do online marketing. There are various tools that make it easier for us to work on our online marketing measures and, in addition, always provide suggestions for improvement via data. This allows us to target our campaigns more precisely to our target group. The purpose of these online marketing tools is ultimately to optimize our offer.

 

WHAT DATA IS PROCESSED?

So that our online marketing works and the success of the measures can be measured, user profiles are created and data is stored, for example, in cookies (small text files). With the help of this data, we can not only place advertising in the classic way, but also display our content directly on our website in the way you prefer. There are various third-party tools that offer these functions and collect and store data from you accordingly. The named cookies store, for example, which web pages you visited on our website, how long you viewed these pages, which links or buttons you clicked or from which website you came to us. In addition, technical information can also be stored. For example, your IP address, which browser you are using, which device you are using to visit our website or the time when you accessed our website and when you left it again. If you have agreed that we may also determine your location, we can also store and process this.

Your IP address will be stored in pseudonymised form (i.e. abbreviated). Unique data that directly identifies you as a person, such as your name, address or email address, is only stored in a pseudonymised form as part of the advertising and online marketing process. So we cannot identify you as a person, we have only stored the pseudonymised, stored information in the user profiles.

The cookies may also be deployed, analyzed and used for advertising purposes on other websites that work with the same advertising tools. The data can then also be stored on the servers of the advertising tool providers.

In exceptional cases, unique data (name, e-mail address, etc.) can also be stored in the user profile. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing measures and the network connects previously received data with the user profile.

With all of the advertising tools we use that store data from you on their servers, we only ever receive aggregated information and never data that makes you identifiable as an individual. The data only show how well set advertising measures worked. For example, we can see what actions have persuaded you or other users to come to our website and purchase a service or product there. Based on the analyzes we can improve our advertising offer in the future and adapt it even more precisely to the needs and wishes of interested persons.

 

DURATION OF DATA PROCESSING

We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data stored in cookies are stored for different lengths of time. Some cookies are already deleted after leaving the website, others can be stored in your browser for several years. The respective data protection declarations of the individual providers usually provide you with precise information about the individual cookies that the provider uses.

 

RIGHT TO OBJECT

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser. The lawfulness of the processing up to the revocation remains unaffected.

Since online marketing tools in deIf cookies can be used as a rule, we also recommend our general data protection declaration on cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.

 

LEGAL BASIS

If you have consented to the use of third-party providers, the legal basis for the relevant data processing is this consent. According to Art. 6 Paragraph 1 lit. a DSGVO (consent), this consent provides the legal basis for the processing of personal data, as it is collected by online marketing tools can occur.

We also have a legitimate interest in measuring online marketing measures in an anonymous form in order to use the data obtained to optimize our offer and our measures. The corresponding legal basis for this is Art. 6 Paragraph 1 lit. f GDPR (legitimate interests). However, we only use the tools if you have given your consent.

Information on special online marketing tools – if available – can be found in the following sections.

 

FACEBOOK CUSTOM AUDIENCES PRIVACY POLICY

We use Facebook Custom Audiences, a server-side event tracking tool, on our website. The service provider is the American company Meta Platforms Inc. The company Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European area.

Facebook also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

Facebook uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. With these clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: HTTPS://EUR-LEX.EUROPA. EU/ELI/DEC_IMPL/2021/914/OJ?LOCALE=DE

The Facebook data processing conditions, which correspond to the standard contractual clauses, can be found under HTTPS://WWW.FACEBOOK.COM/LEGAL/TERMS/DATAPROCESSING .

You can find out more about the data processed by using Facebook Custom Audiences in the Privacy Policy on HTTPS://WWW.FACEBOOK.COM/ABOUT/PRIVACY .

 

Google Ads (Google AdWords) Conversion Tracking Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: economic success and the optimization of our service.
📓 Data processed: Access statistics, which includes data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or e-mail address can also be processed.
📅 Storage period: Conversion cookies usually expire after 30 days and do not transmit any personal data
⚖️ Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit.f GDPR (legitimate interests)

 

WHAT IS GOOGLE ADS CONVERSION TRACKING?

We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products and services. We want to make more people aware of the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use conversion tracking from Google Inc. on our website. In Europe, however, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This free tracking tool allows us to better tailor our advertising to your interests and needs. In the following article, we want to go into more detail as to why we use conversion tracking, which data is stored and how you can prevent this data storage.

Google Ads (formerly Google AdWords) is the in-house online advertising system from Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online area, Google Ads offers the best platform for this. Of course, we also want to get a precise overview of the cost-benefit factor of our advertising campaigns. That’s why we use the Google Ads conversion tracking tool.

But what exactly is a conversion? A conversion occurs when you change from a purely interested website visitor to an acting visitor. This always happens when you click on our ad and then perform another action, such as visiting our website. We use Google’s conversion tracking tool to record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are being purchased, services are being used or whether users have signed up for our newsletter.

 

WHY DO WE USE GOOGLE ADS CONVERSION TRACKING ON OUR WEBSITE?

We use Google Ads to draw attention to our offer on other websites. The aim is that our advertising campaigns really only reach those people who are interested in our offers. With the conversion tracking tool, we see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then convert. This data enables us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. With the help of the data obtained, we can also make our website more interesting for you and adapt our advertising offer even more individually to your needs.

 

WHAT DATA IS STORED WITH GOOGLE ADS CONVERSION TRACKING?

We have embedded a conversion tracking tag or code snippet on our website to better analyze certain user actions. If you now click on one of our Google Ads ads, the “Conversion” cookie from a Google domain will be stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.

Here is the data of the most important cookies for Google’s conversion tracking:

Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ112047047-3
Purpose: This cookie saves every conversion you make on our site after you came to us via a Google Ad.
Expiry date: after 3 months

Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Purpose: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiry date: after 3 months

Note: The _gac cookie only appears in connection with Google Analytics. The above list does not claim to be complete, since Google also uses other cookies for analytical evaluation.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you surf our website and the cookie has not yet expired, we and Google will recognize that you have found us via our Google Ads ad. The cookie is read and sent back to G with the conversion dataGoogle ads sent. It is also possible that other cookies are used to measure conversions. Google Ads conversion tracking can be further refined and improved with the help of Google Analytics. For ads that Google displays in various places on the web, cookies with the name “__gads” or “_gac” may be set under our domain. Since September 2017, analytics.js has been storing various campaign information with the _gac cookie. The cookie saves this data as soon as you visit one of our pages for which Google Ads automatic tagging has been set up. Unlike cookies set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We get a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad and we see which advertising measures were well received.

 

HOW LONG AND WHERE IS THE DATA STORED?

At this point we would like to point out that we have no influence on how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named “Conversion” and “_gac” (used in connection with Google Analytics) have an expiry date of 3 months.

 

HOW CAN I DELETE MY DATA OR PREVENT DATA STORAGE?

You have the option not to participate in Google Ads conversion tracking. If you deactivate the Google conversion tracking cookie via your browser, you block the conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. Each browser works a little differently. Under the “Cookies” section you will find the relevant links to the relevant instructions for the most popular browsers.

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow the cookie or not. By downloading and installing this browser plugin on HTTPS://SUPPORT.GOOGLE.COM/ADS/ANSWER/7395996 all “advertising cookies” are also deactivated. Keep in mind that by disabling these cookies you will not prevent the ads, only the personalized advertising.

 

LEGAL BASIS

If you have consented to the use of Google Ads Conversion Tracking, the legal basis for the corresponding data processing is this consent. According to Art. 6 Paragraph 1 lit. a DSGVO (consent), this consent provides the legal basis for the processing of personal data, as it is collected by Google Ads Conversion Tracking can occur.

We also have a legitimate interest in using Google Ads Conversion Tracking to optimize our online service and our marketing activities. The corresponding legal basis for this is Art. 6 Paragraph 1 lit. f GDPR (legitimate interests). However, we only use Google Ads Conversion Tracking if you have given your consent.

Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant datau to comply with, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: HTTPS://EUR-LEX.EUROPA. EU/ELI/DEC_IMPL/2021/914/OJ?LOCALE=DE

The data processing conditions for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which correspond to the standard contractual clauses and also apply to Google Ads, can be found under HTTPS://BUSINESS.SAFETY.GOOGLE/ADSCONTROLLERTERMS/.

If you would like to learn more about data protection at Google, we recommend Google’s general data protection declaration: HTTPS://POLICIES.GOOGLE.COM/PRIVACY?HL=DE .

 

GOOGLE ADSENSE PRIVACY POLICY

Google AdSense Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: economic success and the optimization of our service.
📓 Data processed: Access statistics, which includes data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or e-mail address can also be processed.
📅 Duration of storage: depends on the cookies used and the data stored
⚖️ Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit.f GDPR (legitimate interests)

 

WHAT IS GOOGLE ADSENSE?

We use Google AdSense on this website. This is an advertising program from Google Inc. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google AdSense, we can display advertisements on this website that match our topic. We offer you advertisements that ideally represent real added value for you. In the course of this data protection text about Google AdSense, we will explain to you why we use Google AdSense on our website, which of your data is processed and stored and how you can prevent this data storage.

The Google AdSense advertising program has been around since 2003. In contrast to Google Ads (formerly: Google AdWords), you cannot place your own advertising here. Advertisements on websites such as ours are played out via Google AdSense. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that match our content. Google has its own algorithm that calculates which ads you see. Of course, we only want to show you advertising that interests you and offers added value. Based on your interests or your user behavior and based on our offer, Google checks which advertisements are suitable for our website and for our users. At this point we would also like to mention that we are not responsible for the selection of advertisements. With our website we only offer the advertising space. The selection of the displayed advertising is made by Google. Since August 2013, the ads have also been adapted to the respective user interface. This means that whether you visit our website from your smartphone, PC or laptop, the ads adapt to your end device.

 

WHY DO WE USE GOOGLE ADSENSE ON OUR WEBSITE?

Running a quality website takes a lot of dedication and effort. Basically, we never finish working on our website. We always try to maintain our site and keep it as up-to-date as possible. Of course, we also want to achieve economic success with this work. That’s why we chose advertising as a source of income. However, the most important thing for us is that these ads do not disturb your visit to our website. With the help of Google AdSense, you will only be offered advertising that matches our topics and your interests.

Similar to how Google indexes a website, a bot examines the appropriate content and offers on the page. Then the content of the advertisements is adjustedt and presents. In addition to overlapping content between ads and website offerings, AdSense also supports interest-based targeting. This means that Google also uses your data to offer advertising tailored to you. In this way you receive advertising that ideally offers you real added value and we have a better chance of earning a little something.

 

WHAT DATA IS STORED BY GOOGLE ADSENSE?

Cookies are used, among other things, so that Google AdSense can display tailor-made advertising tailored to you. Cookies are small text files that store certain information on your computer.

In AdSense, cookies are intended to enable better advertising. The cookies do not contain any personally identifiable data. It should be noted, however, that Google considers data such as “pseudonymous cookie IDs” (name or another identifier is replaced by a pseudonym) or IP addresses as non-personally identifiable information. However, within the framework of the GDPR, this data can be considered personal data. Google AdSense sends a cookie to the browser after every impression (this is always the case when you see an ad), every click and every other activity that leads to a call to the Google AdSense servers. If the browser accepts the cookie, it will be saved there.

As part of AdSense, third-party providers may be able to place and read cookies in your browser or use web beacons to store data that they receive from the display of ads on the website. Web beacons are small graphics that analyze and record the log file. This analysis enables a statistical evaluation for online marketing.

Google can use these cookies to collect certain information about your user behavior on our website. These include:

  • Information on how to deal with an ad (clicks, impressions, mouse movements)
  • Information as to whether an ad previously appeared in your browser. This data helps not to show you an ad more often.

In doing so, Google analyzes and evaluates the data on the advertising material displayed and your IP address. Google uses the data primarily to measure the effectiveness of an ad and to improve the advertising offer. This data is not linked to any personally identifiable information that Google may have about you through other Google services.

Below we present cookies that Google AdSense uses for tracking purposes. Here we refer to a test website that only has Google AdSense installed: 

Name: uid
Value: 891269189112047047-8
Purpose: The cookie is stored under the domain adform.net. It provides a uniquely assigned, machine-generated user ID and collects data about activity on our website.
Expiry date: after 2 months

Name: C
Value: 1
Purpose: This cookie identifies whether your browser accepts cookies. The cookie is stored under the domain track.adform.net.
Expiry date: after 1 month

Name: cid
Value: 8912691894970695056,0,0,0,0
Purpose: This cookie is stored under the domain track.adform.net, stands for client ID and is used to improve advertising to you. It can direct more relevant advertisements to the visitor and helps improve campaign performance reports.
Expiry date: after 2 months

Name:IDE
Value: zOtj4TWxwbFDjaATZ2TzNaQmxrU112047047-1
Purpose: The cookie is stored under the domain doubleclick.net. It serves to register your actions after the advertisement or after clicking on the advertisement. This allows us to measure how well an ad is received by our visitors.
Expiry date: after 1 month

Name: test_cookie
Value: not specified
Useending purpose: You can use the “test_cookies” to check whether your browser supports cookies at all. The cookie is stored under the domain doubleclick.net.
Expiry date: after 1 month

Name: CT592996
Value:733366
Purpose: Is stored under the domain adform.net. The cookie is set as soon as you click on an advertisement. We were not able to find out more detailed information about the use of this cookie.
Expiry date: after one hour

Note: This list cannot claim to be complete, as experience has shown that Google changes the choice of its cookies again and again.

 

HOW LONG AND WHERE IS THE DATA STORED?

Google collects your IP address and various activities that you carry out on the website. Cookies store this information about the interactions on our website. According to Google, the company securely collects and stores the information provided on its in-house Google servers in the United States.

If you do not have a Google account or are not logged in, Google usually stores the collected data on your browser with a unique identifier (ID). The unique IDs stored in cookies are used, for example, to ensure personalized advertising. If you are logged into a Google account, Google may also collect personal data.

You can delete some of the data stored by Google at any time (see next section). A lot of information stored in cookies is automatically deleted after a certain period of time. However, there is also data that is stored by Google over a longer period of time. This is the case if Google has to store certain data for an indefinite longer period for economic or legal reasons.

 

HOW CAN I DELETE MY DATA OR PREVENT DATA STORAGE?

You always have the option of deleting or deactivating cookies that are on your computer. Exactly how this works depends on your browser. Under the “Cookies” section you will find the relevant links to the relevant instructions for the most popular browsers.

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow the cookie or not. By downloading and installing this browser plugin on HTTPS://SUPPORT.GOOGLE.COM/ADS/ANSWER/7395996 all “advertising cookies” are also deactivated. Keep in mind that by disabling these cookies you will not prevent the ads, only the personalized advertising.

If you have a Google account, you can visit HTTPS://ADSSETTINGS.GOOGLE.COM/AUTHENTICATED disable personalized advertising. Here, too, you will continue to see ads, but these will no longer be tailored to your interests. However, the ads are displayed based on a few factors, such as your location, browser type, and search terms used.

 

LEGAL BASIS

If you have consented to the use of Google AdSense, the legal basis for the corresponding data processing is this consent. According to Art. 6 Paragraph 1 lit. represent.

We also have a legitimate interest in using Google AdSense to optimize our online service and our marketing activities. The corresponding legal basis for this is Art. 6 Paragraph 1 lit. f GDPR (legitimate interests). However, we only use Google AdSense if you have given your consent.

Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

As the basis of the dateIn the case of recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: HTTPS://EUR-LEX.EUROPA. EU/ELI/DEC_IMPL/2021/914/OJ?LOCALE=DE

The data processing conditions for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which correspond to the standard contractual clauses and also apply to Google AdSense, can be found under HTTPS://BUSINESS.SAFETY.GOOGLE/ADSCONTROLLERTERMS/.

You can find out what data Google collects and what they use this data for on HTTPS://WWW.GOOGLE.COM/INTL/DE/POLICIES/ READ PRIVACY/.

 

GOOGLE MARKETING PLATFORM (FORMERLY: DOUBLECLICK) PRIVACY POLICY

We use Google Marketing Platform products on our website. These include various marketing tools such as Data Studio, Surveys, Campaign Manager 360, Display & Video 360 or Search Ads 360. The service provider is the American company Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe.

Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: HTTPS://EUR-LEX.EUROPA. EU/ELI/DEC_IMPL/2021/914/OJ?LOCALE=DE

The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to Google Marketing Platform products, can be found at HTTPS://BUSINESS.SAFETY.GOOGLE/ADSPROCESSORTERMS/.

You can find out more about the data processed by using Google Marketing Platform products in the Privacy Policy on HTTPS://POLICIES.GOOGLE.COM/PRIVACY?HL=EN-US< /A>.

 

PAYPAL MARKETING SOLUTIONS PRIVACY POLICY

We use on our Website PayPal Marketing Solutions, a sales optimization tool. Service provider is the American company PayPal Pte. Ltd, 2211 North First Street, San Jose, California 95131, USA.

PayPal also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.
PayPal uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, PayPal undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: HTTPS://EUR-LEX.EUROPA .EU/ELI/DEC_IMPL/2021/914/OJ?LOCALE=EN

For more information on the Standard Contractual Clauses and the data processed using PayPal Marketing Solutions, see the Privacy Policy at HTTPS://WWW.PAYPAL.COM/C2/WEBAPPS/ MPP/UA/PRIVACY-FULL.

You can find out more about the data processed using PayPal Marketing Solutions in the Privacy Policy on HTTPS://WWW.PAYPAL.COM/C2/WEBAPPS/ MPP/UA/PRIVACY-FULL.

 

PINTEREST WEB ANALYTICS PRIVACY POLICY

We use Pinterest Web Analytics, a web analysis program, on our website. The service provider is the American company Pinterest Inc. The company also has an Irish registered office at Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

Pinterest also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

Pinterest uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Pinterest undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: HTTPS://EUR-LEX.EUROPA.EU/ELI/DEC_IMPL/2021/914/ OJ?LOCALE=DE

For more information on Pinterest’s Standard Contractual Clauses, see HTTPS://POLICY.PINTEREST.COM /EN/PRIVACY-POLICY#SECTION-RESIDENTS-OF-THE-EEA.

You can find out more about the data processed through the use of Pinterest Web Analytics in the entire Privacy Policy at HTTPS://POLICY.PINTEREST.COM/DE/PRIVACY-POLICY.

 

Cookie Consent Management Platform Summary
👥 Affected: Website visitors
🤝 Purpose: Obtaining and managing consent to certain cookies and thus the use of certain tools
📓 Processed data: Data for managing the set cookie settings such as IP address, time of consent, type of consent, individual consents. You can find more details on this for the tool used in each case.
📅 Duration of storage: Depends on the tool used, you have to be prepared for periods of several years
⚖️ Legal basis: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit.f GDPR (legitimate interests)

 

WHAT IS A COOKIE CONSENT MANAGEMENT PLATFORM?

We use Consent Management Platform (CMP) software on our website, which makes it easier for us and you to handle the scripts and cookies used correctly and securely. The software automatically creates a cookie pop-up, scans and controls all scripts and cookies, offers you cookie consent required by data protection law and helps us and you to keep track of all cookies. Most cookie consent management tools identify and categorize all existing cookies. As a website visitor, you then decide for yourself whether and which scripts and cookies you want to allow or not. The following graphic shows the relationship between browser, web server and CMP.

Consent Management Platform Overview

 

WHY DO WE USE A COOKIE MANAGEMENT TOOL?

Our goal is to offer you the best possible transparency in the area of data protection. We are also legally obliged to do so. We want to inform you as well as possible about all tools and all cookies that can store and process data from you. It is also your right to decide which cookies you accept and which you do not. In order to grant you this right, we first need to know exactly which cookies landed on our website in the first place. Thanks to a cookie management tool, which regularly scans the website for all existing cookies, we know about all cookies and can provide you with GDPR-compliant information about them. You can then accept or reject cookies via the consent system.

 

WHAT DATA IS PROCESSED?

As part of our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent will be saved so that we do not have to ask you each time you visit our website and we can also prove your consent if required by law. This is stored either in an opt-in cookie or on a server. Depending on the provider of the cookie management tool, the storage period of your cookie consent varies. This data (e.g. pseudonymous user ID, time of consent, detailed information on the cookie categories or tools, browser, device information) is usually stored for up to two years.

DURATION OF DATA PROCESSING

We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data stored in cookies are stored for different lengths of time. Some cookies are already deleted after leaving the website, others can be stored in your browser for several years. The exact duration of the data processing depends on the tool used, in most cases you should be prepared for a storage period of several years. In the respective data protection declarations of the individual providers you will usually receive precise information about the duration of the data processing.

 

RIGHT TO OBJECT

You also have the right and the opportunity to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.

Information on special cookie management tools, if available, can be found in the following sections.

 

LEGAL BASIS

If you agree to cookies, your personal data will be processed and stored via these cookies. If we are allowed to use cookies through your consent (Article 6 Para. 1 lit. a GDPR), this consent is also the legal basis for the use of cookies or processing your data. In order to be able to manage the consent to cookies and to enable you to give your consent, a cookie consent management platform software is used. The use of this software enables us to operate the website in an efficient, legally compliant manner, which represents a legitimate interest (Article 6 (1) (f) GDPR).

 

SECURITY & ANTI SPAM

Security & Anti-Spam Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: cyber security
📓 Processed data: Data such as your IP address, name or technical data such as browser version
More details can be found below and in the individual data protection texts.
📅 Duration of storage: In most cases, the data is stored until it is no longer required to provide the service
⚖️ Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)

 

WHAT IS A SECURITY & ANTI-SPAM SOFTWARE?

With so-called security & Anti-spam software can protect you and us from various spam or phishing e-mails and other possible cyber attacks. Spam is understood to be advertising emails from a mass mailing that you did not ask for yourself. Such mails are also called data garbage and can also cause costs. Phishing emails, on the other hand, are messages that aim to build trust via fake messages or websites in order to obtain personal information. Anti-spam software usually protects against unwanted spam messages or malicious emails that could inject viruses into our system. We also use general firewall and security systems that protect our computers from unwanted network attacks.

 

WHY DO WE USE SECURITY & ANTI-SPAM SOFTWARE?

We attach great importance to security on our website. After all, it’s not just about our safety, it’s also about your safety. Unfortunately, cyber threats are now part of everyday life in the world of IT and the Internet. Hackers often try to steal personal data from an IT system with the help of a cyber attack. And therefore a good defense system is absolutely necessary. A security system monitors all incoming and outgoing connections to our network or computer. In order to achieve even greater security against cyber attacks, we also use other external security services in addition to the standardized security systems on our computer. Unauthorized traffic of data is thus better prevented and this is how we protect ourselves from cybercrime.

 

WHAT DATA IS PROTECTED BY SECURITY & ANTI-SPAM SOFTWARE PROCESSED?

Which data is collected and stored depends of course on the respective service. However, we always try to only use programs that collect data very sparingly or only store data that is necessary for the fulfillment of the service offered. In principle, the service can store data such as name, address, IP address, e-mail address and technical data such as browser type or browser version. Any performance and log data can also be collected in order to identify possible incoming threats in good time. This data will be processed as part of the Services and in compliance with applicable laws. This also includes the GDPR for US providers (via the standard contractual clauses). In some cases, these security services also work with third parties who may store and/or process data under instructions and in accordance with privacy policies and other security measures. Data is usually stored using cookies.

 

DURATION OF DATA PROCESSING

We will inform you below about the duration of data processing if we have further information on this. For example, security programs store data until you or we revoke data storage. Generally personal

Data is only retained for as long as is strictly necessary to provide the Services. Unfortunately, in many cases we do not have precise information from the providers about the length of storage.

 

RIGHT TO OBJECT

You also have the right and the option to revoke your consent to the use of cookies or third-party security software at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser.

Since cookies can also be used with such security services, we recommend our general data protection declaration on cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.

 

LEGAL BASIS

We use the security services mainly on the basis of our legitimate interests (Art. 6 Para. 1 lit. f GDPR) in a good security system against various cyber attacks.

Certain types of processing, in particular the use of cookies and security functions, require your consent. If you have agreed that your data can be processed and stored by integrated security services, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR). Most of the services we use set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.

You can find information on special tools – if available – in the following sections.

 

GOOGLE RECAPTCHA PRIVACY POLICY

Google reCAPTCHA Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimizing our service and protecting against cyber attacks
📓 Data processed: Data such as IP address, browser information, your operating system, restricted location and usage data
More details can be found below in this data protection declaration.
📅 Storage duration: depends on the stored data
⚖️ Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)

 

WHAT IS RECAPTCHA?

Our primary goal is to secure and protect our website for you and for us in the best possible way. To ensure this, we use Google reCAPTCHA from Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. With reCAPTCHA we can determine if you really are a real human being and not a robot or other spam software. We understand spam to mean any unwanted information that is sent to us electronically, unsolicited. With the classic CAPTCHAS, you usually had to solve text or image puzzles to check them. With reCAPTCHA from Google, we don’t have to bother you with such puzzles most of the time. In most cases, it is sufficient if you simply tick the box and confirm that you are not a bot. With the new Invisible reCAPTCHA version, you don’t even have to check the box. You can find out exactly how this works and, above all, what data is used for this in the course of this data protection declaration.

reCAPTCHA is a free captcha service provided by Google that protects websites from spam software and abuse by non-human visitors. Most often, this service is used when filling out forms on the Internet. A captcha service is a type of automatic Turing test designed to ensure that an action on the internet is being performed by a human and not a bot. In the classic Turing test (named after the computer scientist Alan Turing), a human determines the difference between a bot and a human. In the case of captchas, the computer or a software program also takes care of this. Classic captchas work with small tasks that are easy for humans to solve, but present significant difficulties for machines. With reCAPTCHA you no longer have to actively solve puzzles. The tool uses modern risk techniques to distinguish humans from bots. Here you only have to tick the text field “I’m not a robot” or with Invisible reCAPTCHA even that is no longer necessary. At reCAPTC

HA includes a JavaScript element in the source code and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called Captcha score from these user actions. Google uses this score to calculate the probability that you are a human before entering the Captcha. reCAPTCHA or Captchas in general are always used when bots could manipulate or abuse certain actions (e.g. registrations, surveys, etc.).

 

WHY DO WE USE RECAPTCHA ON OUR WEBSITE?

We only want to welcome flesh and blood people to our site. Bots or spam software of all kinds can safely stay at home. That’s why we’re doing everything we can to protect ourselves and offer you the best possible user experience. For this reason we use Google reCAPTCHA from Google. So we can be pretty sure that we remain a “bot-free” website. By using reCAPTCHA, data is transmitted to Google to determine whether you are really a human being. reCAPTCHA therefore serves to ensure the security of our website and subsequently also your security. For example, without reCAPTCHA it could happen that a bot registers as many email addresses as possible during registration in order to then “spam” forums or blogs with unwanted advertising content. With reCAPTCHA we can avoid such bot attacks.

 

WHAT DATA IS STORED BY RECAPTCHA?

reCAPTCHA collects personal data from users to determine whether the actions on our website really come from people. The IP address and other data that Google needs for the reCAPTCHA service can therefore be sent to Google. IP addresses are almost always shortened within the member states of the EU or other contracting states of the Agreement on the European Economic Area before the data ends up on a server in the USA. The IP address is not combined with other data from Google unless you are logged in with your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube, Gmail, etc.) are already placed on your browser. Then reCAPTCHA sets an additional cookie in your browser and captures a snapshot of your browser window.

The following list of collected browser and user data does not claim to be complete. Rather, they are examples of data that, to our knowledge, are processed by Google.

  • Referrer URL (the address of the page the visitor came from)
  • IP address (e.g. 256.123.123.1)
  • Information about the operating system (the software that enables your computer to operate. Known operating systems are Windows, Mac OS X or Linux)
  • Cookies (small text files that store data in your browser)
  • Mouse and keyboard behaviors (every action you perform with the mouse or keyboard is saved)
  • Date and language settings (which language or which date you have preset on your PC is saved)
  • All JavaScript objects (JavaScript is a programming language that allows websites to adapt to the user. JavaScript objects can collect all kinds of data under one name)
  • Screen resolution (shows how many pixels the image consists of)

It is undisputed that Google uses and analyzes this data even before you click on the “I’m not a robot” tick. With the Invisible reCAPTCHA version, you don’t even have to check the box and the whole recognition process runs in the background. Google does not tell you in detail how much and what data Google stores.

The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version from Google under HTTPS://WWW.GOOGLE.COM/RECAPTCHA/API2/DEMO . All of these cookies require a unique identifier for tracking purposes. Here is a list of cookies set by Google reCAPTCHA on the demo version:

Name:IDE
Value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-112047047-8
Purpose: This cookie is set by DoubleClick (col

also Google) to register and report the actions of a user on the website when dealing with advertisements. In this way, the effectiveness of the advertising can be measured and appropriate optimization measures can be taken. IDE is stored in browsers under doubleclick.net domain.
Expiry date: after one year

Name: 1P_JAR
Value: 2019-5-14-12
Purpose: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to display relevant advertisements to users. Furthermore, the cookie can be used to prevent a user from seeing the same ad more than once.
Expiry date: after one month

Name: ANID
Value: U7j1v3dZa1120470470xgZFmiqWppRWKOr
Purpose: We were not able to find out much information about this cookie. In Google’s privacy policy, the cookie is used in connection with “advertising cookies” such as e.g. For example, “DSID”, “FLC”, “AID”, “TAID” are mentioned. ANID is stored under domain google.com.
Expiry date: after 9 months

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose: The cookie stores the status of a user’s consent to the use of various Google services. CONSENT is also used for security to screen users, prevent fraudulent login information and protect user data from unauthorized attacks.
Expiry date: after 19 years

Name: NID
Value: 0WmuWqy112047047zILzqV_nmt3sDXwPeM5Q
Purpose: NID is used by Google to adapt advertisements to your Google search. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. So you always get tailor-made advertisements. The cookie contains a unique ID to collect the user’s personal settings for advertising purposes.
Expiry date: after 6 months

Name: DV
Value: gEAABBCjJMXcI0dSAAAANbqc112047047-4
Purpose: Once you have checked the “I’m not a robot” checkbox, this cookie will be set. The cookie is used by Google Analytics for personalized advertising. DV collects information in an anonymous form and is further used to make user distinctions.
Expiry date: after 10 minutes

Note: This list cannot claim to be complete, as experience has shown that Google changes the choice of its cookies again and again.

 

HOW LONG AND WHERE IS THE DATA STORED?

By inserting reCAPTCHA, your data will be transferred to the Google server. Where exactly this data is stored is not made clear by Google, even after repeated inquiries. Without having received confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website or language settings on the European or American Google servers are stored. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged into your Google account while using the reCAPTCHA plug-in, the data will be merged. Google’s different data protection regulations apply.

 

HOW CAN I DELETE MY DATA OR PREVENT DATA STORAGE?

If you do not want any data about you and your behavior to be transmitted to Google, you must log out of Google completely and delete all Google cookies before you visit our website or use the reCAPTCHA software. In principle, the data is automatically transmitted to Google as soon as you access our site. To delete this data again, you need to contact Google support HTTPS://SUPPORT.GOOGLE.COM/?HL=DE&TID=112047047.

So if you use our website, you agree that Google LLC and its representatives automatically collect, process and use data.

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data may not simply be transferred to unsafe third countries, stored there and processed unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

 

LEGAL BASIS

If you have consented to Google reCAPTCHA being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 Paragraph 1 lit. represent.

We also have a legitimate interest in using Google reCAPTCHA to optimize our online service and make it more secure. The corresponding legal basis for this is Art. 6 Paragraph 1 lit. f GDPR (legitimate interests). However, we only use Google reCAPTCHA if you have given your consent.

Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: HTTPS://EUR-LEX.EUROPA. EU/ELI/DEC_IMPL/2021/914/OJ?LOCALE=DE

The Google Ads Data Processing Terms, which correspond to the Standard Contractual Clauses, can be found at HTTPS://BUSINESS.SAFETY.GOOGLE/ADSPROCESSORTERMS/.

You can learn a little more about reCAPTCHA on Google’s web developer page at HTTPS://DEVELOPERS.GOOGLE.COM/RECAPTCHA/. Google goes into the technical development of the reCAPTCHA in more detail here, but you won’t find precise information about data storage and data protection-related topics there either. A good overview of the basic use of data at Google can be found in the in-house data protection declaration on HTTPS://WWW.GOOGLE.COM/INTL/DE/POLICIES /PRIVACY/.

 

CLOUD SERVICES

Cloud Services Privacy Statement Summary
👥 Those affected: We as the website operator and you as the website visitor
🤝 Purpose: security and data storage
📓 Processed data: Data such as your IP address, name or technical data such as browser version
More details can be found below and in the individual data protection texts or in the data protection declarations of the providers
📅 Storage period: in most cases, the data is stored until it is required to fulfill the Dservice are no longer required
⚖️ Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)

 

WHAT ARE CLOUD SERVICES?

As a website operator, cloud services provide us with storage space and computing power via the Internet. Data can be transmitted to an external system, processed and stored via the Internet. The relevant cloud provider manages this data. Depending on the requirements, an individual or a company can choose the storage space or computing power. Cloud storage is accessed via an API or via storage protocols. API stands for Application Programming Interface and means a programming interface that connects software with hardware components.

 

WHY DO WE USE CLOUD SERVICES?

We use cloud services for several reasons. A cloud service offers us the opportunity to store our data securely. In addition, we have access to the data from different locations and devices, giving us more flexibility and simplifying our work processes. Cloud storage also saves us costs because we don’t have to set up and manage our own infrastructure for data storage and data security. By storing our data centrally in the cloud, we can also expand our fields of application and manage our information much better.

As a website operator or as a company, we use cloud services primarily for our own purposes. For example, we use the Services to manage our calendar, to store documents or other important information in the cloud. However, personal data may also be stored about you. This is the case, for example, if you provide us with your contact details (e.g. name and e-mail address) and we store our customer data with a cloud provider. Consequently, data that we process from you can also be stored and processed on external servers. If we offer certain forms or content from cloud services on our website, cookies can also be set for web analysis and advertising purposes. Furthermore, such cookies remember your settings (e.g. the language used) so that you will find your usual web environment the next time you visit our website.

 

WHAT DATA IS PROCESSED BY CLOUD SERVICES?

Much of the data we store in the cloud is not personally identifiable, but some data is personal data as defined by the GDPR. It is often customer data such as name, address, IP address or telephone number or technical device information. Videos, images and audio files can also be stored in the cloud. Exactly how the data is collected and stored depends on the respective service. We only try to use services that handle the data in a very trustworthy and professional manner. In principle, the services, such as Amazon Drive, have access to the stored files in order to be able to offer their own service accordingly. For this, however, the services require approvals such as the right to copy files for security reasons. This data will be processed and managed as part of the Services and in compliance with applicable laws. This also includes the GDPR for US providers (via the standard contractual clauses). In some cases, these cloud services also work with third parties who may process data under instructions and in accordance with privacy policies and other security measures. At this point we would like to emphasize again that all well-known cloud services (such as Amazon Drive, Google Drive or Microsoft Onedrive) obtain the right to have access to stored content in order to be able to offer and optimize their own service accordingly.

 

DURATION OF DATA PROCESSING

We will inform you below about the duration of data processing if we have further information on this. In general, cloud services store data until you or we revoke the data storage or delete the data again. In general, personal data is only stored for as long as is absolutely necessary for the provision of the services. However, a final data deletion from the cloud can take several months. This is the case because the data is usually not only stored on one server, but is divided between different servers.

 

RIGHT TO OBJECT

You also have the right and the opportunity to withdraw your consent at any time

to revoke the agreement to store data in a cloud. If cookies are used, you also have a right of withdrawal here. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser. We also recommend our general privacy policy on cookies. To find out exactly what data is stored and processed by you, you should read the data protection declarations of the respective cloud provider.

 

LEGAL BASIS

We use cloud services mainly on the basis of our legitimate interests (Art. 6 Para. 1 lit. f GDPR) in a good security and storage system.

Certain types of processing, in particular the use of cookies and storage functions, require your consent. If you have consented to data being processed and stored by cloud services, this consent is the legal basis for data processing (Article 6 (1) (a) GDPR). Most of the services we use set cookies on your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.

You can find information on special tools – if available – in the following sections.

 

GOOGLE CLOUD PRIVACY POLICY

We use Google Cloud, an online storage service for files, photos and videos, for our website. The service provider is the American company Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe.

Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: HTTPS://EUR-LEX.EUROPA.EU/ELI/DEC_IMPL/2021/914/ OJ?LOCALE=DE

The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to Google Cloud, can be found at HTTPS://BUSINESS.SAFETY.GOOGLE/ADSPROCESSORTERMS/.

You can find out more about the data processed by using Google Cloud in the Privacy Policy on HTTPS://POLICIES.GOOGLE.COM/PRIVACY?HL=EN.

 

PAYMENT PROVIDER INTRODUCTION

Payment Provider Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: To enable and optimize the payment process on our website
📓 Processed data: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract data
More details can be found in the respective payment provider tool used.
📅 Storage duration: depends on the payment provider used
⚖️ Legal basis: Article 6 Paragraph 1 Letter b GDPR (performance of a contract)

 

WHAT IS A PAYMENT PROVIDER?

We use on us

Our website uses online payment systems that enable us and you to use a secure and smooth payment process. Among other things, personal data can be sent to the respective payment provider, stored and processed there. Payment providers are online payment systems that enable you to place an order via online banking. The payment processing is carried out by the payment provider you have chosen. We will then receive information about the payment made. Any user who has an active online banking account with PIN and TAN can use this method. There are hardly any banks that do not offer or accept such payment methods.

 

WHY DO WE USE PAYMENT PROVIDERS ON OUR WEBSITE?

Of course, we want to offer the best possible service with our website and our integrated online shop, so that you feel comfortable on our site and use our offers. We know that your time is precious and that payment processing in particular has to work quickly and smoothly. For these reasons, we offer you various payment providers. You can choose your preferred payment provider and pay in the usual way.

 

WHAT DATA IS PROCESSED?

Which data is processed exactly depends on the respective payment provider. Basically, however, data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.) are stored. This is necessary data in order to be able to carry out a transaction at all. In addition, any contract data and user data, such as when you visit our website, what content you are interested in or which subpages you click on, can also be stored. Most payment providers also store your IP address and information about the computer you are using.

The data is usually stored and processed on the servers of the payment providers. As the website operator, we do not receive this data. We are only informed whether the payment worked or not. For identity and credit checks, payment providers may forward data to the appropriate authority. The business and data protection principles of the respective provider always apply to all payment transactions. Therefore, please always take a look at the general terms and conditions and the data protection declaration of the payment provider. You also have the right, for example, to have data deleted or corrected at any time. Please contact the respective service provider regarding your rights (right of withdrawal, right to information and right to be affected).

 

DURATION OF DATA PROCESSING

We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period can also be exceeded. We keep accounting documents (invoices, contract documents, bank statements, etc.) belonging to a contract for 10 years (§ 147 AO) and other relevant business documents for 6 years (§ 247 HGB) after they have been incurred.

 

RIGHT TO OBJECT

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact the person responsible for the payment provider used at any time. You can find contact details either in our specific privacy policy or on the website of the relevant payment provider.

You can delete, disable or manage cookies that payment providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that the payment process may then no longer work.

 

LEGAL BASIS

We therefore offer (Art. 6 para. 1 lit. b GDPR)   for the processing of contractual or legal relationships >in addition to the conventional bank/credit institutions, other payment service providers. In the data protection declarations of the individual payment providers (such as Amazon Payments, Apple Pay or Discover) you will be given a detailed overview of data processing and data storage. In addition, you can always contact the person responsible if you have any questions about data protection-related topics.

Information on the special payment providers – if available – can be found in the following sections.

 

AMERICAN EXPRESS PRIVACY POLICY

We use American Express, a global financial service provider, on our website. Service provider is the American company American Express Company. For the European area, the company American Express Europe S.A. (Avenida Partenón 12-14, 28042, Madrid, Spain).

American Express also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

American Express uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. . Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, American Express undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: HTTPS://EUR-LEX.EUROPA .EU/ELI/DEC_IMPL/2021/914/OJ?LOCALE=EN

Under the “European Implementing Principles (HTTPS://WWW.AMERICANEXPRESS.COM/EN-PL/COMPANY/LEGAL/PRIVACY-CENTRE/EUROPEAN-IMPLEMENTING-PRINCIPLES/) for more information on American’s Standard Contractual Clauses Express.

You can find out more about the data processed by using American Express in the Privacy Policy on HTTPS://WWW.AMERICANEXPRESS. COM/DE-DE/FIRMA/LEGAL/DATENSCHUTZ-CENTER/ONLINE-DATENSCHUTZERKLAERUNG/.

 

EPS-TRANSFER PRIVACY POLICY

On our website we use eps transfer, a service for online payment methods. Service provider is the Austrian company Stuzza GmbH, Frankgasse 10/8, 1090 Vienna, Austria. You can find out more about the data processed by using eps transfer in the data protection declaration on HTTPS://ESERVICE.PSA.AT/DE/DATENSCHUTZERKLAERUNG.HTML .

 

GIROPAY DATA PROTECTION DECLARATION

We use the online payment provider giropay on our website. Service provider is the German company paydirekt GmbH, Stephanstraße 14-16, 60313 Frankfurt am Main, Germany. You can find out more about the data processed by using giropay in the data protection declaration on HTTPS://WWW.GIROPAY.DE/SRECHTEN/DATENSCHUTZERKLAERUNG/.

 

GOOGLE PAY PRIVACY POLICY

We use the online payment provider Google Pay on our website. The service provider is the American company Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe.

Google also processes your data in the USA, among other places. We point out that n

In the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: HTTPS://EUR-LEX.EUROPA.EU/ELI/DEC_IMPL/2021/914/ OJ?LOCALE=DE

The data processing conditions for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which correspond to the standard contractual clauses and also apply to Google Pay, can be found under HTTPS://BUSINESS.SAFETY.GOOGLE/ADSCONTROLLERTERMS/.

You can find out more about the data processed by using Google Pay in the Privacy Policy on HTTPS://POLICIES.GOOGLE.COM/PRIVACY.

 

KLARNA CHECKOUT DATA PROTECTION DECLARATION

Klarna Checkout Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimizing the payment process on our website
📓 Processed data: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract data
More details can be found below in this data protection declaration.
📅 Storage period: Data is stored as long as Klarna needs it for the processing purpose.
⚖️ Legal bases: Article 6 (1) (c) GDPR (legal obligation), Article 6 (1) (f) GDPR (legitimate interests)

 

WHAT IS KLARNA CHECKOUT?

We use the Klarna Checkout online payment system from the Swedish company Klarna Bank AB on our website. Klarna Bank has its main office at Sveavägen 46, 111 34 Stockholm, Sweden. If you decide to use this service, personal data, among other things, will be sent to Klarna, stored and processed. In this data protection declaration we would like to give you an overview of data processing by Klarna.

Klarna Checkout is a payment system for orders in an online shop. The user selects the payment method and Klarna Checkout takes over the entire payment process. Once a user has made a payment via the checkout system and entered the relevant data, future online purchases can be made even faster and easier. The Klarna system then recognizes the existing customer after entering the e-mail address and postal code.

 

WHY DO WE USE KLARNA CHECKOUT FOR OUR WEBSITE?

Our goal with our website and our integrated online shop is to offer you the best possible service. In addition to the overall experience on the website and our offers, this also includes smooth, fast and secure payment processing for your orders. To ensure this, we use the Klarna Checkout payment system.

 

WHAT DATA IS STORED BY KLARNA CHECKOUT?

As soon as you opt for the Klarna payment service and pay using the Klarna Checkout payment method, you also transmit personal data to the company. Technical data such as browser type, operating system, our Internet address, date and time, language settings, time zone settings and IP address are collected from you on the Klarna checkout page and transmitted to the Klarna servers and stored there. This data will also thensaved if you have not yet completed an order.

If you order a product or service through our shop, you must enter your personal data in the fields provided. This data is processed by Klarna for payment processing. The following personal data (as well as general product information) can be stored and processed by Klarna for credit and identity checks:

  • Contact information: names, date of birth, national ID number, title, billing and shipping addresses, email address, phone number, nationality or salary.
  • Payment information such as credit card details or your account number
  • Product information such as tracking number, type of item and price of the product

In addition, there is also data that can be collected optionally, if you consciously decide to do so. These are, for example, political, religious or ideological beliefs or various health data.

In addition to the data mentioned above, Klarna can also collect data about the goods or services that you buy or order, itself or through third parties (such as through us or through public databases). This can be, for example, the tracking number or the type of item ordered, but also information about your creditworthiness, your income or the granting of credit. Klarna may also share your personal information with service providers such as software providers, data storage providers or us as a retailer.

When data is automatically entered into a form, cookies are always involved. If you do not want to use this function, you can deactivate these cookies at any time. Further down in the text you will find instructions on how to delete, deactivate or manage cookies in your browser. Our tests have shown that Klarna does not set any cookies directly. If you choose the payment method “Klarna Sofort” and click on “Order”, you will be redirected to the Sofort website. After the successful payment you will come to our thank you page. There the following cookie is set by sofort.com:

Name: SOFUEB
Value: e8cipp378mdscn9e17kajlfhv7112047047-4
Purpose: This cookie stores your session ID.
Expiry date: after ending the browser session

 

HOW LONG AND WHERE IS THE DATA STORED?

Klarna endeavors to store your data only within the EU or the European Economic Area (EEA). However, data may also be transferred outside the EU/EEA. When that happens, Klarna ensures that data protection is in line with the GDPR and the third country is subject to an adequacy decision by the European Union. The data is always stored as long as Klarna needs it for the processing purpose.

 

HOW CAN I DELETE MY DATA OR PREVENT DATA STORAGE?

You can revoke your consent to Klarna processing personal data at any time. You always have the right to information, correction and deletion of your personal data. All you have to do is email the company or the company’s privacy team at DATENSCHUTZ@KLARNA.DE. Via the Klarna website “MY DATA PROTECTION REQUEST” you can also use Contact Klarna directly.

You can delete, deactivate or manage cookies that Klarna may use for its functions in your browser. Depending on which browser you use, this works in different ways. Under the “Cookies” section you will find the relevant links to the relevant instructions for the most popular browsers.

 

LEGAL BASIS

We therefore offer (Art. 6 para. 1 lit. b GDPR)   for the processing of contractual or legal relationships >in addition to the conventional bank/credit institutions, we also offer the payment service provider Klarna Checkout.

We hope to have given you a good overview of data processing by Klarna. If you want to learn more about how your data is handled, we recommend the Klarna data protection declaration under HTTPS://CDN.KLARNA.COM/1.0/SHARED/CONTENT/LEGAL/TERMS/0/DE_AT/PRIVACY.

 

PAYPAL PRIVACY POLICY

We use the online payment service PayPal on our website. The service provider is the American company PayPal Inc. The company PayPal Europe (S.à rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg) is responsible for the European area.

PayPal also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

PayPal uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, PayPal undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: HTTPS://EUR-LEX.EUROPA .EU/ELI/DEC_IMPL/2021/914/OJ?LOCALE=EN

For more information on the Standard Contractual Clauses and the data processed using PayPal Marketing Solutions, see the Privacy Policy at HTTPS://WWW.PAYPAL.COM/C2/WEBAPPS/ MPP/UA/PRIVACY-FULL.

 

SOFORTÜBERWEISUNG DATA PROTECTION DECLARATION

Sofortüberweisung Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimizing the payment process on our website
📓 Processed data: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract data
More details can be found below in the data protection declaration
📅 Storage period: Data is stored within the legal retention period
⚖️ Legal bases: Article 6 (1) (c) GDPR (legal obligation), Article 6 (1) (f) GDPR (legitimate interests)

 

WHAT IS “INSTANT TRANSFER”?

On our website we offer the payment method “Sofortüberweisung” from Sofort GmbH for cashless payment. Sofort GmbH has belonged to the Swedish company Klarna since 2014, but is based in Germany, Theresienhöhe 12, 80339 Munich.

If you decide to use this payment method, personal data will also be transmitted to Sofort GmbH or Klarna, stored and processed there. With this data protection text we give you an overview of the data processing by Sofort GmbH.

Sofortüberweisung is an online payment system that allows you to place an order via online banking. The payment processing is carried out by Sofort GmbH and we immediately receive information about the payment made. Any user who has an active online banking account with PIN and TAN can use this method. Only a few banks still do not support this payment method.

 

WHY DO WE USE “SOFORTÜBERWEISUNG” ON OUR WEBSITE?

Our goal with our website and our integrated online shop is to offer you the best possible service. In addition to the overall experience on the website and our offers, this also includes smooth, fast and secure payment processing for your orders. To ensure this, we use “Sofortüberweisung” as the payment system.

 

WEWHAT DATA IS SAVED BY “SOFORTÜBERWEISUNG”?

If you make an immediate transfer using the Sofort/Klarna service, data such as name, account number, bank code, subject, amount and date will be stored on the company’s servers. We also receive this information via the payment confirmation.

As part of the account coverage check, Sofort GmbH checks whether your account balance and overdraft facility cover the payment amount. In some cases, it is also checked whether instant transfers have been successfully carried out in the last 30 days. Furthermore, your user identification (such as user number or contract number) in abbreviated (“hashed”) form and your IP address are collected and stored. In the case of SEPA transfers, the BIC and IBAN are also saved.

According to the company, no other personal data (such as account balances, sales data, credit limits, account lists, mobile phone numbers, authentication certificates, security codes or PIN/TAN) are collected, stored or passed on to third parties.

Sofortüberweisung also uses cookies to make our own service more user-friendly. When you order a product, you will be redirected to the Sofort or Klarna website. After successful payment you will be redirected to our thank you page. The following three cookies are set here:

Name: SOFUEB
Value: e8cipp378mdscn9e17kajlfhv7112047047-5
Purpose: This cookie stores your session ID.
Expiry date: after ending the browser session

Name: User[user_cookie_rules]
Value: 1
Purpose: This cookie stores your consent to the use of cookies.
Expiry date: after 10 years

Name: _ga
Value: GA1.2.69759879.1589470706
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it serves to differentiate between website visitors. This is a Google Analytics cookie.
Expiry date: after 2 years

Note: The cookies listed here do not claim to be complete. It is always possible that Sofortüberweisung also uses other cookies.

 

HOW LONG AND WHERE IS THE DATA STORED?

All data collected is stored within the legal retention period. This obligation can last between three and ten years.

Klarna/Sofort GmbH tries to store data only within the EU or the European Economic Area (EEA). If data is transferred outside of the EU/EEA, data protection must comply with the GDPR and the country must be in an EU adequacy decision.

 

HOW CAN I DELETE MY DATA OR PREVENT DATA STORAGE?

You can revoke your consent to Klarna processing personal data at any time. You always have the right to information, correction and deletion of your personal data. To do this, you can simply contact the company’s data protection team by sending an email to datenschutz@sofort.com.

You can manage, delete or deactivate possible cookies used by Sofortüberweisung in your browser. This works in different ways depending on your preferred browser. Under the “Cookies” section you will find the relevant links to the relevant instructions for the most popular browsers.

 

LEGAL BASIS

We therefore offer (Art. 6 para. 1 lit. b GDPR)   for the processing of contractual or legal relationships >in addition to the conventional bank/credit institutions, we also offer the payment service provider Sofortüberweisung. The successful use of the service also requires your consent (Art. 6 para. 1 lit. a GDPR)  , as far as the acceptance of cookies is necessary for the use.

If you want to find out more about data processing by Sofort GmbH, we recommend the data protection declaration under HTTPS://WWW.SOFORT.DE/DATENSCHUTZ.HTML.

 

STRIPE PRIVACY POLICY

Stripe Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimizing the payment process on our website
📓 Processed data: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract data
You can find more details on this further under in this data protection declaration
📅 Storage duration: Data is stored until the cooperation with Stripe is terminated
⚖️ Legal bases: Article 6 Paragraph 1 lit. b GDPR (contract execution), Article 6 Paragraph 1 lit. a GDPR (consent)

 

WHAT IS STRIPE?

We use a payment tool from the American technology company and online payment service Stripe on our website. Stripe Payments Europe (Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland) is responsible for customers within the EU. This means that if you choose Stripe as your payment method, your payment will be processed via Stripe Payments. Data required for the payment process is forwarded to Stripe and stored. In this data protection declaration we give you an overview of this data processing and storage by Stripe and explain why we use Stripe on our website.

The technology company Stripe offers payment solutions for online payments. With Stripe it is possible to accept credit and debit card payments in our web shop. Stripe handles the entire payment process. A big advantage of Stripe is that you never have to leave our website or shop during the payment process and the payment is processed very quickly.

 

WHY DO WE USE STRIPE FOR OUR WEBSITE?

Of course, we want to offer the best possible service with our website and our integrated online shop, so that you feel comfortable on our site and use our offers. We know that your time is valuable and that payment processing in particular must therefore work quickly and smoothly. In addition to our other payment providers, we have found a partner in Stripe that guarantees secure and fast payment processing.

 

WHAT DATA DOES STRIPE STORE?

If you choose Stripe as your payment method, your personal data will also be transmitted to Stripe and stored there. This is transaction data. This information includes, for example, the payment method (i.e. credit card, debit card or account number), sort code, currency, amount and date of payment. A transaction may also include your name, email address, billing or shipping address, and sometimes your transaction history. This data is required for authentication. Furthermore, for fraud prevention, financial reporting and in order to be able to offer its own services in full, Stripe can also collect technical data about your device (such as IP address), name, address, telephone number and your country.

Stripe does not sell any of your data to independent third parties, such as marketing agencies or other companies unrelated to Stripe. However, the data may be forwarded to internal departments, a limited number of external Stripe partners or to comply with legal regulations. Stripe also uses cookies to collect data. Here is a selection of cookies that Stripe can set during the payment process:

Name: m
Value: edd716e9-d28b-46f7-8a55-e05f1779e84e040456112047047-5
Purpose: This cookie appears when you select the payment method. It saves and recognizes whether you access our website via a PC, tablet or smartphone.
Expiry date: after 2 years

Name: __stripe_mid
Value: fc30f52c-b006-4722-af61-a7419a5b8819875de9112047047-1
Purpose: This cookie is required to carry out a credit card transaction. To do this, the cookie stores your session ID.
Expiry date: after one year

Name: __stripe_sid
Value: 6fee719a-c67c-4ed2-b583-6a9a50895b122753fe
Purpose: This cookie also saves your ID and is used for the payment processused by Stripe on our website.
Expiration Date: after the session expires

 

HOW LONG AND WHERE IS THE DATA STORED?

Personal data is generally stored for the duration of the service provision. This means that the data will be stored until we terminate the cooperation with Stripe. However, in order to fulfill legal and official obligations, Stripe can also store personal data for the duration of the service provision. Since Stripe is a global company, data may also be stored in any country where Stripe offers services. This means that data can also be stored outside of your country, for example in the USA.

 

HOW CAN I DELETE MY DATA OR PREVENT DATA STORAGE?

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data may not simply be transferred to unsafe third countries, stored there and processed unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can always contact the Stripe team via HTTPS://SUPPORT.STRIPE.COM/CONTACT/EMAIL.

You can delete, disable or manage cookies that Stripe uses for its functions in your browser. Depending on which browser you use, this works in different ways. Under the “Cookies” section you will find the relevant links to the relevant instructions for the most popular browsers.

 

LEGAL BASIS

We therefore offer the payment service provider Stripe for the processing of contractual and legal relationships (Art. 6 Para. 1 lit. b DSGVO) in addition to the conventional bank/credit institutions. The successful use of the service also requires your consent (Art. 6 Para. 1 lit. a DSGVO), insofar as the use of cookies is necessary for the use.

Stripe also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

Stripe uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Stripe undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: HTTPS://EUR-LEX.EUROPA .EU/ELI/DEC_IMPL/2021/914/OJ?LOCALE=EN

For more information on the Standard Contractual Clauses and the data processed using Stripe, see the Privacy Policy at HTTPS://STRIPE.COM/AT/PRIVACY.

 

VISA PRIVACY POLICY

We use Visa, a global payment provider, on our website. The service provider is the American company Visa Inc. The company Visa Europe Services Inc. (1 Sheldon Square, London W2 6TT, Great Britain) is responsible for the European area.

Visa also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protectionfor data transfer to the USA. This can entail various risks for the legality and security of data processing.

Visa uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Visa undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: HTTPS://EUR-LEX.EUROPA .EU/ELI/DEC_IMPL/2021/914/OJ?LOCALE=EN

For more information on Visa’s Standard Contractual Clauses, see HTTPS:/ /WWW.VISA.DE/TERMS OF USE/VISA-GLOBALE-DATENSCHUTZMITTEILUNG/MITTEILUNG-ZU-KOMPETENZIGKEITSFRAGEN-FUR-DEN-EWR.HTML.

You can find out more about the data processed through the use of Visa in the Privacy Policy on HTTPS://WWW.VISA.DE/TERM/VISA-PRIVACY-CENTER.HTML.

 

AUDIO & VIDEO INTRODUCTION

Audio & Video Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Processed data: Data such as contact details, user behavior data, information about your device and your IP address may be stored.
More details can be found below in the relevant data protection texts.
📅 Duration of storage: Data is generally stored as long as it is necessary for the purpose of the service
⚖️ Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)

 

WHAT ARE AUDIO AND VIDEO ELEMENTS?

We have included audio and video elements on our website so that you can watch videos or listen to music/podcasts directly from our website. Content is provided by service providers. All content is therefore also obtained from the corresponding servers of the providers.

These are integrated functional elements of platforms such as YouTube, Vimeo or Spotify. The use of these portals is usually free of charge, but content can also be published for a fee. With the help of these integrated elements, you can listen to or view the respective content via our website.

If you use audio or video elements on our website, your personal data may also be transmitted to the service providers, processed and stored.

 

WHY DO WE USE AUDIO & VIDEO ELEMENTS ON OUR WEBSITE?

Of course we want to provide you with the best offer on our website. And we are aware that content is no longer just conveyed in text and static images. Instead of just giving you a link to a video, we offer you audio and video formats right on our website that are entertaining or informative, and ideally both. This expands our service and makes it easier for you to access interesting content. Thus, in addition to our texts and images, we also offer video and/or audio content.

 

WHAT DATA DOES AUDIO & VIDEO ITEMS SAVED?

When you visit a page on our website that has an embedded video, for example, your server connects to the service provider’s server. Your data will also be transferred to the third-party provider and stored there. Some data is collected regardless of whether you have an account with the third party or notmelt and saved. This usually includes your IP address, browser type, operating system and other general information about your device. Furthermore, most providers also collect information about your web activity. This includes session duration, bounce rate, which button you clicked or which website you use to use the service. All this information is usually stored via cookies or pixel tags (also called web beacons). Pseudonymized data is usually stored in cookies in your browser. You can always find out exactly which data is stored and processed in the data protection declaration of the respective provider.

 

DURATION OF DATA PROCESSING

You can find out exactly how long the data is stored on the servers of the third-party providers either below in the data protection text of the respective tool or in the data protection declaration of the provider. In principle, personal data is only processed for as long as is absolutely necessary for the provision of our services or products. This usually also applies to third-party providers. In most cases, you can assume that certain data will be stored on third-party servers for several years. Data can be stored for different lengths of time, especially in cookies. Some cookies are already deleted after leaving the website, others can be stored in your browser for several years.

 

RIGHT TO OBJECT

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser. The lawfulness of the processing up to the revocation remains unaffected.

Since the integrated audio and video functions on our site usually also use cookies, you should also read our general data protection declaration on cookies. You can find out more about the handling and storage of your data in the data protection declarations of the respective third-party providers.

 

LEGAL BASIS

If you have agreed that your data can be processed and stored by integrated audio and video elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data will also be stored on the basis of our legitimate interest (Art. 6 Para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners and processed. However, we only use the integrated audio and video elements if you have given your consent.

 

YOUTUBE PRIVACY POLICY

YouTube Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Processed data: Data such as contact details, user behavior data, information about your device and your IP address may be stored.
More details can be found below in this data protection declaration.
📅 Duration of storage: Data is generally stored as long as it is necessary for the purpose of the service
⚖️ Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)

 

WHAT IS YOUTUBE?

We have embedded YouTube videos on our website. This allows us to present you with interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you call up a page on our website that has an embedded YouTube video, your browser automatically connects to the YouTube or Google servers. Various data are transmitted (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.

In the following we would like to explain to you in more detail which data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

On YouTube, users can view videos, rate them, comment on them and upload them themselves free of charge. About the last yesWith her, YouTube has become one of the most important social media channels worldwide. In order for us to be able to display videos on our website, YouTube provides a code snippet that we have embedded on our site.

 

WHY DO WE USE YOUTUBE VIDEOS ON OUR WEBSITE?

YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course interesting videos should not be missing. With the help of our embedded videos, we provide you with additional helpful content in addition to our texts and images. In addition, our website can be found more easily on the Google search engine thanks to the embedded videos. Even if we place advertisements via Google Ads, thanks to the data collected, Google can really only show these advertisements to people who are interested in our offers.

 

WHAT DATA IS STORED BY YOUTUBE?

As soon as you visit one of our pages that has a YouTube video installed, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can mostly use cookies to associate your interactions on our website with your profile. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your Internet provider. Other data can be contact details, any ratings, sharing content via social media or adding it to your favorites on YouTube.

If you are not signed into a Google account or a Youtube account, Google stores data with a unique identifier associated with your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set.

In the following list we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a registered YouTube account. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be complete because the user data always depends on the interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y112047047-1
Purpose: This cookie registers a unique ID to store statistics of the video viewed.
Expiry date: after the end of the session

Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google receives statistics from PREF on how you use YouTube videos on our website.
Expiry date: after 8 months

Name:GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie tries to estimate the bandwidth of the user on our websites (with built-in YouTube video).
Expiry date: after 8 months

Other cookies that are set when you are logged in to your YouTube account:

Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7112047047-
Purpose: This cookie is used to create a profile of your interests. The data is used for personalized advertisements.
Expiry date: after 2 years

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose: The cookie stores the status of a user’s consent to the use of various Google services. CONSENT is also used for security, to check users and protect user data from unauthorized attacks.
Expiry date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile of your interests. This data helps to display personalized advertising.
Expiry date:after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALLl6aL…
Purpose: Information about your login data is stored in this cookie.
Expiry date:after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile of your interests.
Expiry date:after 2 years

Name: SID
Value: oQfNKjAsI112047047-
Purpose: This cookie stores your Google account ID and your last login time in a digitally signed and encrypted form.
Expiry date:after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information on how you use the website and which advertisements you may have seen before visiting our site.
Expiry date: after 3 months

HOW LONG AND WHERE IS THE DATA STORED?

The data that YouTube receives from you and processes is stored on the Google servers. Most of these servers are located in America. Under HTTPS://WWW.GOOGLE.COM/ABOUT/DATACENTERS/INSIDE/LOCATIONS/?HL=DE</A >  SEE EXACTLY WHERE THE GOOGLE DATA CENTERS ARE LOCATED. YOUR DATA IS DISTRIBUTED ON THE SERVERS. THIS MEANS THAT THE DATA CAN BE CALLED UP MORE QUICKLY AND IS BETTER PROTECTED AGAINST MANIPULATION.

Google stores the collected data for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited period of time and others are stored by Google for a longer period of time. Some data (such as My Activity items, photos or documents, products) stored in your Google Account will remain stored until you delete it. Even if you’re not signed into a Google Account, you can delete some data associated with your device, browser, or app.

 

HOW CAN I DELETE MY DATA OR PREVENT DATA STORAGE?

In principle, you can delete data in the Google account manually. With the automatic deletion of location and activity data introduced in 2019, information is stored for either 3 or 18 months and then deleted, depending on your decision.

Regardless of whether you have a Google account or not, you can configure your browser in such a way that Google cookies are deleted or deactivated. Depending on which browser you use, this works in different ways. Under the “Cookies” section you will find the relevant links to the relevant instructions for the most popular browsers.

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow it or not.

LEGAL BASIS

If you have agreed that your data can be processed and stored by integrated YouTube elements, this consent is the legal basis for data processing (Art. 6 Para. 1 lit. a DSGVO). In principle, your data will also be stored on the basis of our legitimate interest (Art. 6 Para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners and processed. However, we only use the integrated YouTube elements if you have given your consent. YouTube also sets cookies in your browser to store data. We therefore recommend that you read our privacy statement on cookies carefully and consult the privacy statement or cookie policy of the relevant service provider.

YouTube also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

YouTube uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR). These clauses oblige YouTube to comply with EU data protection standards when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here: HTTPS://GERMANY.REPRESENTATION.EC.EUROPA.EU/INDEX_DE .

Since YouTube is a subsidiary of Google, there is a common privacy policy. If you want to learn more about how your data is handled, we recommend the data protection declaration under HTTPS://POLICIES.GOOGLE.COM/PRIVACY?HL=EN.</A >

 

YOUTUBE SUBSCRIBE BUTTON PRIVACY POLICY

We have installed the YouTube subscribe button on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words “Subscribe” or “YouTube” in white letters on a red background and the white “Play” symbol to the left of it. However, the button can also be shown in a different design.

Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in “subscribe button” you can subscribe to our channel directly from our website and do not have to call up the YouTube website separately. We want to make it as easy as possible for you to access our extensive content. Please note that this allows YouTube to store and process data from you.

If you see a built-in subscribe button on our site, YouTube sets at least one cookie, according to Google. This cookie stores your IP address and our URL. YouTube can also find out information about your browser, your approximate location and your default language in this way. In our test, the following four cookies were set without being logged in to YouTube:

Name: YSC
Value: b9-CV6ojI5112047047Y
Purpose: This cookie registers a unique ID to store statistics of the video viewed.
Expiry date: after the end of the session

Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google receives statistics from PREF on how you use YouTube videos on our website.
Expiry date: after 8 months

Name:GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 11204704795Chz8bagyU
Purpose: This cookie tries to estimate the bandwidth of the user on our websites (with built-in YouTube video).
Expiry date: after 8 months

Note: These cookies were set after a test and cannot claim to be complete.

If you are logged into your YouTube account, YouTube can store many of your actions/interactions on our website using cookies and assign them to your YouTube account. This gives YouTube information, for example, on how long you surf our site, what type of browser you use, what screen resolution you prefer or what actions you take.

YouTube uses this data on the one hand to improve its own services and offers, on the other hand for analyzes and statisticsto provide to advertisers (using Google Ads).

 

OTHER INTRODUCTION

Miscellaneous Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Improve user experience
📓 Processed data: Which data is processed depends heavily on the services used. Usually it is an IP address and/or technical data. You can find more details on this under the respective tools used.
📅 Storage duration: depends on the tools used
⚖️ Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)

 

WHAT DOES “OTHER” INCLUDE?

The “Other” category includes those services that do not fit into any of the above categories. These are usually various plugins and integrated elements that improve our website. As a rule, these functions are obtained from third parties and integrated into our website. For example, these are web search services such as Algolia Place, Giphy, Programmable Search Engine or online services for weather data such as OpenWeather.

 

WHY DO WE USE OTHER THIRD PARTIES?

We want to offer you the best web offer in our industry with our website. A website has long been more than just a business card for a company. Rather, it’s a place designed to help you find what you’re looking for. In order to make our website even more interesting and helpful for you, we use various third-party services.

 

WHAT DATA IS PROCESSED?

Whenever elements are integrated into our website, your IP address will be transmitted to the respective provider, stored and processed there. This is necessary because otherwise the content will not be sent to your browser and will not be displayed accordingly. It may also happen that service providers also use pixel tags or web beacons. These are small graphics on websites that can record a log file and also create analyzes of this file. With the information received, the providers can improve their own marketing measures. In addition to pixel tags, such information (such as which button you click or when you access which page) can also be stored in cookies. In addition to analysis data on your web behavior, technical information such as your browser type or operating system can also be stored there. Some providers can also link the data obtained to other internal services or to third-party providers. Each provider handles your data differently. We therefore recommend that you carefully read the data protection declarations of the respective services. We make every effort to only use services that deal very carefully with the issue of data protection.

 

DURATION OF DATA PROCESSING

We will inform you below about the duration of data processing if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products.

 

LEGAL BASIS

If we ask for your consent and you also agree that we may use the service, this is the legal basis for processing your data (Article 6 (1) (a) GDPR). In addition to consent, there is a legitimate interest on our part in analyzing the behavior of website visitors and thus improving our offer technically and economically. The legal basis for this is Article 6 (1) (f) GDPR (legitimate interests). However, we only use the tools if you have given your consent.

Information on the special tools, if available, can be found in the following sections.

 

GOOGLE FONTS PRIVACY POLICY

Google Fonts Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: data such as IP address and CSS and font requests
More details can be found below in this data protection declaration.
📅 Storage duration: Font files are stored on Google for one year
⚖️ Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)

 

WHAT ARE GOOGLE FONTS?

We use Google Fonts on our website. These are the “Google fonts” from Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe.

You do not need to register or enter a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, typefaces/fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you don’t have to worry about your Google account data being transmitted to Google while using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. How the data storage looks exactly, we will look at in detail.

Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that are GOOGLE to make available to your users free of charge.

Many of these fonts are released under the SIL Open Font License, while others have been released under the Apache License. Both are free software licenses.

 

WHY DO WE USE GOOGLE FONTS ON OUR WEBSITE?

With Google Fonts we can use fonts on our own website and do not have to upload them to our own server. Google Fonts is an important component in keeping the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is a great advantage especially for use on mobile devices. When you visit our site, the small file size ensures fast loading times. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can partially distort texts or entire websites. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). So we use Google Fonts so that we can present our entire online service as beautifully and uniformly as possible.

 

WHAT DATA DOES GOOGLE STORE?

When you visit our website, the fonts are reloaded via a Google server. This external call transmits data to the Google servers. In this way, Google also recognizes that you or your IP address is visiting our website. The Google Fonts API was designed to reduce the use, storage and collection of end-user data to what is necessary for proper font delivery. Incidentally, API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software sector.

Google Fonts securely stores CSS and font requests on Google and is therefore protected. The collected usage figures allow Google to determine how well the individual fonts are received. Google publishes the results on internal analysis pages, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the Google Fonts BigQuery database. Entrepreneurs and developers use the Google web service BigQuery to examine and move large amounts of data.

It should be noted, however, that every Google Font request also automatically transmits information such as language settings, IP address, browser version, browser screen resolution and browser name to the Google servers. Whether this data is also stored cannot be clearly determined or is not clearly communicated by Google.

 

HOW LONG AND WHERE IS THE DATA STORED?

Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This enables us to use the fonts using a Google style sheet. A style sheet is a template that you can use to quickly and easily change the design or font of a website, for example.

The font files will been stored at Google for one year. Google is thus pursuing the goal of fundamentally improving the loading time of websites. When millions of websites refer to the same fonts, they are cached after the first visit and immediately reappear on all other websites visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.

 

HOW CAN I DELETE MY DATA OR PREVENT DATA STORAGE?

The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. To be able to delete this data early, you must contact Google support on HTTPS://SUPPORT.GOOGLE.COM/?HL=DE&TID=112047047 contact. In this case, you only prevent data storage if you do not visit our site.

Unlike other web fonts, Google allows us unlimited access to all fonts. So we have unlimited access to a sea of ​​fonts and thus get the best out of our website. You can find more about Google Fonts and other questions at HTTPS://DEVELOPERS.GOOGLE.COM/FONTS/FAQ?TID=112047047. Although Google addresses data protection issues there, it does not contain really detailed information about data storage. It is relatively difficult to get really precise information about stored data from Google.

 

LEGAL BASIS

If you have consented to the use of Google Fonts, the legal basis for the corresponding data processing is this consent. According to Art. 6 Paragraph 1 lit. represent.

We also have a legitimate interest in using Google Font to optimize our online service. The corresponding legal basis for this is Art. 6 Paragraph 1 lit. f GDPR (legitimate interests). However, we only use Google Fonts if you have given your consent.

Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: HTTPS://EUR-LEX.EUROPA. EU/ELI/DEC_IMPL/2021/914/OJ?LOCALE=DE

The Google Ads Data Processing Terms, which also correspond to the standard contractual clauses for Google Fonts, can be found under HTTPS://BUSINESS.SAFETY.GOOGLE/ADSPROCESSORTERMS/.

You can also find out which data is generally collected by Google and what this data is used for on HTTPS://WWW.GOOGLE.COM/INTL/DE/POLICIES/PRIVACY/.

 

GOOGLE MAPS PRIVACY POLICY

Google Maps Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Processed data: Data such as entered search terms, your IP address and also the latitude and longitude coordinates.
More details can be found below in this data protection declaration.
📅 Storage duration: depends on the stored data
⚖️ Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)

 

WHAT IS GOOGLE MAPS?

We use Google Maps from Google Inc. on our website. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. With Google Maps we can show you locations better and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on the Google servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

Google Maps is an Internet map service from Google. With Google Maps, you can find the exact location of a city, attraction, lodging or business online using a PC, tablet or app. If companies are represented on Google My Business, additional information about the company is displayed in addition to the location. In order to show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth’s surface as a street map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very precise representations are possible.

 

WHY DO WE USE GOOGLE MAPS ON OUR WEBSITE?

All of our efforts on this site aim to offer you a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where we have our company headquarters. The route description always shows you the best or fastest way to us. You can get directions for routes by car, public transport, on foot or by bike. For us, providing Google Maps is part of our customer service.

 

WHAT DATA IS STORED BY GOOGLE MAPS?

In order for Google Maps to be able to fully offer its service, the company must collect and store data from you. This includes, among other things, the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the start address entered will also be saved. However, this data storage happens on the Google Maps website. We can only inform you about this, but have no influence. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide you with individual, personalized advertising.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ112047047-5
Purpose: NID is used by Google to adapt advertisements to your Google search. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. So you always get tailor-made advertisements. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.
Expiry date: after 6 months

Note: We cannot guarantee the completeness of the stored data. Changes can never be ruled out, especially when using cookies. In order to identify the cookie NID, a separate test page was created, where only Google Maps was integrated.

 

HOW LONG AND WHERE IS THE DATA STORED?

Google servers are located in data centers around the world. However, most of the servers are located in America. For this reason, your data is also increasingly stored in the USA. Here you can read exactly where the Google data centers are located:HTTPS://WWW.GOOGLE.COM/ABOUT/DATACENTERS/INSIDE/LOCATIONS/?HL=DE</A >

Google distributes the data on different data carriers. This means that the data can be called up more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. If, for example, there are problems with the Google hardware or a natural disaster paralyzes the servers, the data will almost certainly remain protected.

Google stores some data for a fixed period of time. For other data, Google only offers the option of manually deleting it. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months, respectively.

 

HOW CAN I DELETE MY DATA OR PREVENT DATA STORAGE?

With the automatic deletion of location and activity data introduced in 2019, information on location determination and web/app activity is stored for either 3 or 18 months – depending on your decision – and then deleted. You can also manually delete this data from the history at any time via the Google account. If you want to completely prevent your location tracking, you need to pause the “Web and app activity” section in the Google account. Click “Data and Personalization” and then click the “Activity Settings” option. Here you can switch the activities on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this always works a little differently. Under the “Cookies” section you will find the relevant links to the relevant instructions for the most popular browsers.

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow it or not.

 

LEGAL BASIS

If you have consented to the use of Google Maps, the legal basis for the corresponding data processing is this consent. According to Art. 6 Paragraph 1 lit. represent.

We also have a legitimate interest in using Google Maps to optimize our online service. The corresponding legal basis for this is Art. 6 Paragraph 1 lit. f GDPR (legitimate interests). However, we only use Google Maps if you have given your consent.

Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there, Google uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: HTTPS://EUR-LEX.EUROPA. EU/ELI/DEC_IMPL/2021/914/OJ?LOCALE=DE

The Google Ads Data Processing Terms, which correspond to the Standard Contractual Clauses, can be found at HTTPS://BUSINESS.SAFETY.GOOGLE/ADSPROCESSORTERMS/.

If you want to learn more about data processing by Google, we recommend the haucompany’s own privacy policy at HTTPS://POLICIES.GOOGLE.COM/PRIVACY?HL=DE .

 

WOOCOMMERCE PRIVACY POLICY

WooCommerce Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: Data such as IP address, browser information, language preferences, date and time of web access
More details can be found below in this data protection declaration.
📅 Storage period: Server log files, technical data and your IP address will be deleted after about 30 days
⚖️ Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)

 

WHAT IS WOOCOMMERCE?

We have integrated the open source shop system WooCommerce as a plugin on our website. This WooCommerce plugin is based on the WordPress content management system, which is a subsidiary of Automattic Inc. (60 29th Street #343, San Francisco, CA 94110, USA). The implemented functions send, store and process data to Automattic Inc. In this data protection declaration, we inform you what data is involved, how the network uses this data and how you can manage or prevent data storage.

WooCommerce is an online shop system that has been part of the WordPress directory since 2011 and was specially developed for WordPress websites. It’s a customizable, open-source eCommerce platform built on WordPress, which has also been integrated into our website as a WordPress plugin.

 

WHY DO WE USE WOOCOMMERCE ON OUR WEBSITE?

We use this practical online shop solution to be able to offer you our physical or digital products or services on our website in the best possible way. The aim is to give you simple and easy access to our range of products, so that you can get the products you want quickly and easily. With WooCommerce we have found a good plugin that meets our requirements for an online shop.

 

WHAT DATA IS STORED BY WOOCOMMERCE?

Information that you actively enter into a text field in our online shop can be collected and stored by WooCommerce or Automattic. So if you register with us or order a product, Automattic can collect, process and store this data. In addition to e-mail address, name or address, this can also be credit card or billing information. Automattic can subsequently use this information for its own marketing campaigns.

There is also information that Automattic automatically collects from you in so-called server log files:

  • IP address
  • Browser Information
  • Default language setting
  • Date and time of web access

WooCommerce also sets cookies in your browser and uses technologies such as pixel tags (web beacons), for example to clearly identify you as a user and to be able to offer interest-based advertising. WooCommerce uses a number of different cookies that are set depending on user action. This means that if you put a product in the shopping cart, for example, a cookie will be set so that the product remains in the shopping cart if you leave our website and come back at a later time.

Here we show you an example list of possible cookies that can be set by WooCommerce:

Name: woocommerce_items_in_cart
Value: 1
Purpose: The cookie helps WooCommerce determine when the content in the shopping cart changes.
Expiry date: after the end of the session

Name: woocommerce_cart_hash
Value: 447c84f810834056ab37cfe5ed27f204112047047-7
Purpose: This cookie is also used to recognize and save changes in your shopping cart.
Expiry date: after the end of the session

Name: wp_woocommerce_session_d9e29d251cf8a108a6482d9fe2ef34b6
Value: 1146%7C%7C1589034207%7C%7C95f8053ce0cea135bbce671043e740112047047-4aa
Purpose: This cookie contains a unique identifier for you so that the shopping cart data can also be found in the database.
Expiry date: after 2 days

 

HOW LONG AND WHERE IS THE DATA STORED?

Unless there is a legal obligation to keep data for a longer period, WooCommerce will delete the data when it is no longer needed for its own purposes for which it was stored. For example, server log files that contain technical data about your browser and your IP address are deleted after about 30 days. Until then, Automattic uses the data to analyze the traffic on its own websites (e.g. all WordPress sites) and to fix possible problems. The data is stored on Automattic’s American servers.

 

HOW CAN I DELETE MY DATA OR PREVENT DATA STORAGE?

You have the right to access your personal data and to object to the use and processing of your personal data at any time. You can also lodge a complaint with a governmental supervisory authority at any time.

In your browser you also have the option of individually managing, deleting or deactivating cookies. However, please note that disabling or deleting cookies may have a negative impact on the functionality of our WooCommerce online shop. Depending on which browser you use, managing cookies works a little differently. Under the “Cookies” section you will find the relevant links to the relevant instructions for the most popular browsers.

 

LEGAL BASIS

If you have agreed that WooCommerce may be used, the legal basis for the corresponding data processing is this consent. According to Art. 6 Paragraph 1 lit. a GDPR (consent), this consent represents the legal basis for the processing of personal data, as it may occur when it is collected by WooCommerce .

We also have a legitimate interest in using WooCommerce to optimize our online service and present it beautifully for you. The corresponding legal basis for this is Art. 6 Paragraph 1 lit. f GDPR (legitimate interests). However, we only use WooCommerce if you have given your consent.

WooCommerce also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

WooCommerce uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR). These clauses oblige WooCommerce to comply with the EU data protection level when processing relevant data outside of the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here: HTTPS://GERMANY.REPRESENTATION.EC.EUROPA.EU/INDEX_DE .

More details on the privacy policy and what data is collected by WooCommerce and how can be found on HTTPS://AUTOMATTIC.COM/PRIVACY/ and general information about WooCommerce HTTPS://WOOCOMMERCE.COM/.

 

EXPLANATION OF TERMS

We always try to make our privacy policy as clear and understandable as possible. However, this is not always easy, especially when it comes to technical and legal issues. It often makes sense to use legal terms (such as personal data) or certain technical terms (such as cookies, IP address). But we don’t want them without Euse explanation. Below you will find an alphabetical list of important terms used, which we may not have sufficiently addressed in the previous data protection declaration. If these terms were taken from the GDPR and they are definitions, we will also list the GDPR texts here and add our own explanations if necessary.

 

SUPERVISORY AUTHORITY

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“Supervisory Authority” means an independent governmental body established by a Member State in accordance with Article 51;

Explanation: “Supervisory authorities” are always state, independent institutions that are also authorized to give instructions in certain cases. They serve to carry out the so-called state supervision and are located in ministries, special departments or other authorities. For data protection in Austria there is an Austrian DATA PROTECTION AUTHORITY, for Germany there is a separate data protection authority for each federal state.

 

PROCESSOR

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“processor” a natural or legal person, public authority, agency or other body that processes personal data on behalf of the person responsible;< /blockquote>
Explanation: As a company and website owner, we are responsible for all data that we process from you. In addition to those responsible, there may also be so-called processors. This includes any company or person who processes personal data on our behalf. In addition to service providers such as tax consultants, processors can also be hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.

 

INFORMATION SOCIETY SERVICE

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“Information society service” means a service within the meaning of Article 1(1)(b) of Directive (EU) 2015/1535 of the European Parliament and of the Council (19);

Explanation: Basically, the term “information society” means a society based on information and communication technologies. As a website visitor in particular, you are familiar with all kinds of online services and most online services are classified as “information society services”. A classic example of this is an online transaction, such as buying goods over the Internet.

 

CROSS-BORDER PROCESSING

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“cross-border processing” either

a)

a processing of personal data carried out in the course of the activities of establishments of a controller or processor in the Union in more than one Member State, where the controller or processor is established in more than one Member State, or

b)

a processing of personal data carried out in the course of the activities of a single establishment of a controller or processor in the Union, but which has or may have a significant impact on data subjects in more than one Member State;</blockquote > Explanation: For example, if a company or other organization has branches in Spain and Croatia and personal data is processed in connection with the activities of the branches, these are a “cross-border processing” of personal data. Even if the data is only processed in one country (like Spain in this example), the impact on the data subject variesIf it is also recognizable in another country, this is also referred to as “cross-border processing”.

 

HEAD OFFICE

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“Head office”

a)

in the case of a controller with establishments in more than one Member State, the place of its head office in the Union, unless the decisions regarding the purposes and means of the processing of personal data are made in another establishment of the controller in the Union and that Branch is authorized to have these decisions implemented; in this case, the branch making such decisions shall be deemed to be the main branch;

b)

in the case of a processor with establishments in more than one Member State, the location of its head office in the Union or, if the processor does not have a head office in the Union, the establishment of the processor in the Union where the processing activities are carried out in the context of the activities of a Establishment of a processor mainly take place insofar as the processor is subject to specific obligations under this regulation;

Explanation: For example, although Google is an American company that also processes data in the USA, its European headquarters are in Ireland (Google Ireland Limited, Gordon House, 4 Barrow Street Dublin, Ireland). From a legal point of view, Google Ireland Limited is therefore an independent company and is responsible for all Google products offered in the European Economic Area. In contrast to a main office, there are also branches, but these do not function as legally independent branches and are therefore to be distinguished from subsidiaries. A head office is always the place where a company (trading company) has its center of operations.

 

RELEVANT AND JUSTIFIED APPEAL

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“relevant and reasoned objection” an objection to a draft decision with regard to whether there is a violation of this regulation or whether intended measures against the person responsible or the processor is in compliance with this Regulation, with this objection clearly reflecting the scope of the risks posed by the draft decision in relation to the fundamental rights and freedoms of the data subjects and, where appropriate, to the free movement of personal data in the Union;

Explanation: If certain measures that we as controllers or our processors take are not in line with the GDPR, you can raise a so-called “relevant and reasoned objection”. In doing so, you must explain the scope of the risks in relation to your fundamental rights and freedoms and possibly the free movement of your personal data in the EU.

 

PSEUDONYMIZATION

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“Pseudonymization” the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not assigned to an identified or identifiable natural person;

Explanation: Our privacy policy often refers to pseudonymised data. Pseudonymized data means that you can no longer be identified as a person unless other information is added. However, you should not confuse pseudonymisation with anonymisation. With the anonymization, there is no personal reference whatsoever, so that it can only be reconstructed with a disproportionate amount of technical effortcan ground.

 

COMPANY

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“Enterprise” a natural and legal person who carries out an economic activity, regardless of its legal form, including partnerships or associations that regularly carry out an economic activity follow;

Explanation: For example, we are a company and we also carry out an economic activity through our website by offering and selling services and/or products. For every company there is a legal entity such as the GmbH or the AG as a formal characteristic.

 

PROCESSING

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“Processing” any operation or series of operations carried out with or without the aid of automated procedures in connection with personal data such as this Collection, recording, organization, ordering, storage, adaptation or modification, reading out, querying, use, disclosure through transmission, distribution or any other form of provision, comparison or linking, restriction, the deletion or destruction;

Note: When we talk about processing in our data protection declaration, we mean any type of data processing. As mentioned above in the original GDPR declaration, this includes not only the collection but also the storage and processing of data.

All texts are copyrighted.

Source: Created with the DATA PROTECTION GENERATOR from AdSimple